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Puss in Boots Costume

Fail

An estimated 10.0% of orders come back, so Puss in Boots Costume is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$94K/yr441K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
41%top-5 click share · 17 brands · 28 sellers

Flapen Score

Puss in Boots Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Puss in Boots Costume is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puss in Boots Costume market on Amazon at a glance

Shoppers on Amazon United States searched for Puss in Boots Costume 441K times last year and spent an estimated $94K. The top 5 brands take 77% of clicks. Demand peaks in Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 441K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $94K a year.

Searches, last 12 months
441K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
0.6%
Market size, estimated
$94Ka year
Peak month
October35.2× the quietest month
Top search term
puss in boots costume259K searches a year

02 · Price

A sale here is worth $33.93.

Listings sell for $33.93 on average, from $9.26 to $75.72. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $33.93 that is $0 to $3K a year per listing.

Average price
$33.93inside the $15 to $100 sweet spot
Price range
$9.26–$75.72
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
10.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #33,114 within Robes, Capes & Jackets. It carries 147 reviews at 3.89 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
79%
Out of stock, average day
12.4%
Average rank
#33,114in Robes, Capes & Jackets
Average rating
3.89 starsAmazon United States average 4.42 stars
Average reviews
147per listing
Listings tracked
34

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Puss in Boots Costume products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

28

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

41%

Top 20: 85%

Open market

18%

  • Brand 149%
  • Brand 210%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (11 brands, 18%)

Demand

Puss in Boots Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 35.2×

Search terms

Top Puss in Boots Costume search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puss in boots costume259K/yr
  • puss and boots costume adult7K/yr
  • puss and boots costume33K/yr
  • puss n boots costume12K/yr
  • puss in boots costume women61K/yr
  • puss in boots costume men10K/yr
  • puss in boots accessories15K/yr
  • puss in boots costume adult10K/yr
  • gato con botas disfraz8K/yr
  • puss in boots hat and cape4K/yr

Reviews and returns

What reviews say buyers love and hate about Puss in Boots Costume

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Quality-Overall”
10.0%of orders come back
“Cheap”
A buyer, on “Quality-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Puss in Boots Costume questions

Answered from the same tracked data.