Is pusheen backpack profitable to sell on Amazon United States?

The niche generates $136K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +123.6%. Flapen's verdict: Skip it (39/100).

How competitive is the pusheen backpack niche?

5 brands and 19 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in pusheen backpack?

Top complaints mined from reviews: Durability, Zipper Quality, Quality-Overall. The return rate is 5.8% — above our launch gate.

When does demand for pusheen backpack peak?

Demand peaks in Jun–Jul–Aug; the busiest month runs 7.6× the quietest.

What does it cost to enter the pusheen backpack niche?

Listings span $26.93–$49.84; the average listing price is $35.78 (sweet spot $15–$100). The average incumbent carries 4,490 reviews — the moat a new listing must climb.

pusheen backpack

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Growth

Incredible+123.6%

90-day search growth — must beat 0% to launch

Avg price

Incredible$35.78

avg listing price — sweet spot $15–$100

Price range

Incredible$26.93–$49.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay$136K

$136K/yr · 470K searches

Review moat

Bad4,489.82

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.8%

return rate — above 5% kills the launch gate

Competition

Bad79%

top-5 click share — a locked-up shelf

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending High Returns

According to Flapen's Amazon United States niche tracking, pusheen backpack is a $136K/yr Amazon United States market (470K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Skip it — 39/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

pusheen backpack market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: $107K–$143K; units × avg price
Conversion rate: 0.8%
Avg BSR: #1,123
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 0.0%
Avg brand age: 30 months
Avg seller age: 165 days

Competition & brand share

The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

Pusheen the Cat63%
Grupo Erik14%
JanSport13%
PIEAUWIE7%
GiftoFLUX4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +123.6% search growth over the last 90 days.

Peak months: Jun, Jul, Aug · busiest ÷ quietest = 7.6×

Open Trend

Top pusheen backpack search terms

pusheen backpack361K/yr +163.5%0.6% conv.
pusheen bag38K/yr +15.0%0.2% conv.
pusheen purse11K/yr -9.0%0.0% conv.
pusheen backpack for school14K/yr +308.4%0.6% conv.
backpack pusheen8K/yr +123.3%0.2% conv.
backpacks pusheen5K/yr +2.1%0.5% conv.
pusheen cat backpack7K/yr +129.0%1.0% conv.
pusheen bookbag4K/yr +164.9%0.7% conv.
pusheen school backpack4K/yr +136.6%0.8% conv.
pusheen cat face backpack6K/yr +93.7%7.4% conv.

All search terms

Top pusheen backpack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pusheen Cat Face Backpack

Pusheen the Cat$37.944.4★2,974 rev

JanSport SuperBreak One Backpacks - Durable Lightweight Bookbag with 1 Main Compartment Front Utility Pocket with Built-in Organizer - Premium Backpack Black

JanSport$35.224.6★44,031 rev

Pusheen the Cat Kids Beige Fluffy Backpack Rucksack 3D Ears Padded Straps 16 Inch School Travel Daypack Laptop Gym Bag

Pusheen the Cat$39.104.6★250 rev

Grupo Erik Official Pusheen Tote Bag - 14x16x2 Inches - Canvas Shopping Gift Bag - Cute Pusheen Merchandise

Grupo Erik$26.934.7★391 rev

Pusheen Cat Donuts Zipper Backpack with Front Pocket and Donut Charm

Pusheen the Cat$30.774.2★610 rev

Newest

by launch date

PIEAUWIE Kids Backpack for Girls Cartoon School Bag for Elementary Middle School Students Kawaii Childrens Book Bag (17inch Blue)

PIEAUWIE$28.0145 rev

9mo ago

PIEAUWIE Kids Backpack for Girls Cartoon School Bag for Elementary Middle School Students Kawaii Childrens Book Bag (17inch Pink)

PIEAUWIE$28.8845 rev

9mo ago

Kids Backpacks - Cat Backpacks for Girls - Cute Toddler Bookbag - Gifts for Daughter - Durable School Bag for Kindergarten/Preschool/Elementary(17 Inch)

GiftoFLUX$35.1928 rev

1y ago

Pusheen School Backpack | Backpack Pusheen The Cat 25L 20 x 29 x 42 cm Adjustable Shoulder Straps Front and 2 Side Pockets Backpack for Girls or Girls Kawaii Stationery Purple 20

Grupo Erik$45.33152 rev

2y ago

Pusheen the Cat Girls 4 Piece Backpack Set Blue Pink Rucksack Pencil Case Lunch Bag Water Bottle School Accessories

Pusheen the Cat$36.4374 rev

2y ago

What buyers say about pusheen backpack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall25%

“High quality backpack”

Durability11%

“very durable”

Size-Overall8%

“It fits so much better of my stuff as said”

Comfort-Overall6%

“Very comfortable”

Advertised Vs Actual Product4%

“Exactly as described”

Value For Money4%

“its affordable”

Material Quality4%

“Good material”

Strap/String Quality4%

“The straps provide good adjuetment”

Pockets/Compartments4%

“The small pocket is spacious”

Storage Capacity3%

“storage capacity is very good for its class of bag”

What buyers complain about

Durability14%

“Broke almost immediately”

Zipper Quality14%

“Zipper gets stuck”

Quality-Overall13%

“Poor quality”

Strap/String Quality12%

“one of the strap started to fall off”

Value For Money4%

“overpriced and cheap”

Size-Overall4%

“doesnt fit a lot”

Pockets/Compartments3%

“with no pocket for books or computer inside”

Material Quality3%

“The plastic-y material it's made out of makes it very loud to even touch too”

Strength2%

“Little flimsy”

Color2%

“its not brown on how it looks on the photo”

Top return reasons

Size-Overall53%

Pockets/Compartments16%

Zipper Quality6%

Advertised Vs Actual Product4%

Material Quality4%

Value For Money2%

Quality-Overall2%

Wrong Dimensions2%

Shape/Style2%

Strap/String Quality2%

Common questions

Is pusheen backpack profitable to sell on Amazon United States?: The niche generates $136K/yr across 11 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +123.6%. Flapen's verdict: Skip it (39/100).
How competitive is the pusheen backpack niche?: 5 brands and 19 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in pusheen backpack?: Top complaints mined from reviews: Durability, Zipper Quality, Quality-Overall. The return rate is 5.8% — above our launch gate.
When does demand for pusheen backpack peak?: Demand peaks in Jun–Jul–Aug; the busiest month runs 7.6× the quietest.
What does it cost to enter the pusheen backpack niche?: Listings span $26.93–$49.84; the average listing price is $35.78 (sweet spot $15–$100). The average incumbent carries 4,490 reviews — the moat a new listing must climb.