Is push button wallet profitable to sell on Amazon United States?

The niche generates $62K/yr across 26 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (37/100).

How competitive is the push button wallet niche?

14 brands and 23 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 80% of demand.

What do buyers complain about in push button wallet?

Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.9%.

When does demand for push button wallet peak?

Demand peaks in Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the push button wallet niche?

Listings span $20.87–$114.23; the average listing price is $53.11 (sweet spot $15–$100). The average incumbent carries 3,816 reviews — the moat a new listing must climb.

push button wallet

Skip it

Weak search conversion (0.8%) — this niche doesn't clear our bar today.

Avg price

Great$53.11

avg listing price — sweet spot $15–$100

Price range

Great$20.87–$114.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,815.65

avg incumbent reviews — the moat a new listing must climb

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Growth

Bad-2.4%

90-day search growth — must beat 0% to launch

Market size

Bad$62K

$62K/yr · 149K searches

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Signals High Price

According to Flapen's Amazon United States niche tracking, push button wallet is a $62K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Dec. Verdict: Skip it — 37/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

push button wallet market data

Units sold / yr: 2K–2K; avg 100–250/product
Revenue / yr: $80K–$106K; units × avg price
Conversion rate: 0.8%
Avg BSR: #167
Page quality: 0%
Prime: 100%
Sponsored: 96%
Out of stock: 0.0%
Avg brand age: 45 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

17%

Groove Life43%
Flipside12%
kafellon11%
TRAVANDO9%
ZALVEX4%
typecase3%
Open — no brand owns it (8 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -2.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.1×

Open Trend

Top push button wallet search terms

groove wallet71K/yr -3.1%1.0% conv.
groove life wallet45K/yr +3.8%1.1% conv.
groove wallet for men14K/yr -6.8%1.5% conv.
groovelife wallet6K/yr +2.2%1.3% conv.
grove wallet4K/yr +2.4%0.9% conv.
grove life wallet3K/yr +7.7%1.0% conv.
groove life wallet for men5K/yr -46.6%0.6% conv.

All search terms

Top push button wallet products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Groove Life Magnetic Thumb Swipe Wallet Gun Metal with Money Clip - Minimalist Wallet for Men Low Profile Aluminum Credit Card Holder with RFID Blocking Lifetime Coverage

Groove Life$66.834.5★1,336 rev

Flipside Wallets New RFID Blocking 4 Wallet

Flipside$43.114.6★10,281 rev

Wallet for Men RFID Wallet with 2 ID Windows & Money Clip Slim Pop Up Card Holder for 10-12 Cards Bifold Minimalist Smart Wallet for Front Pocket Compact Metal Credit Card Holder Gifts for Men

kafellon$27.764.5★2,184 rev

TRAVANDO SLYDE Aluminum Card Holder - RFID Blocking Slim Wallet for Men with Money Clip Holds Up to 6 Cards RFID Protected Credit Card Mens Wallet (5-6 Cards)

TRAVANDO$22.154.4★1,604 rev

Groove Life Groove Magnetic Thumb Swipe Magsafe Wallet Gun Metal/Brown Leather Go Mens Minimalist Aluminum Credit Card Holder with RFID Blocking Genuine Leather Attachment Lifetime Coverage

Groove Life$101.714.5★1,336 rev

Newest

by launch date

TRAVANDO SLYDE Aluminum Card Holder - RFID Blocking Slim Wallet for Men with Money Clip Holds Up to 9 Cards RFID Protected Credit Card Mens Wallet

TRAVANDO$33.051,604 rev

8mo ago

furid Genuine Leather Wallet for Men: Slim RFID Smart Minimalist Wallet

furid$37.44789 rev

8mo ago

TRAVANDO SLYDE Aluminum Card Holder - RFID Blocking Slim Wallet for Men with Money Clip Holds Up to 6 Cards RFID Protected Credit Card Mens Wallet (5-6 Cards)

TRAVANDO$22.151,604 rev

11mo ago

LORZOR Slim Tactical Wallet for Men- Minimalist Front Pocket Full Grain Leather Wallet for 10 Cards RFID Blocking Aluminum Cardholder Smart Pop Up Card Case Money Clip Gift Boxed(DistressBrown)

LORZOR$85.12228 rev

11mo ago

Groove Life Groove Wallet Stealth Gunmetal Slim RFID Blocking Aluminum Wallet for Men Minimalist Credit Card Holder

Groove Life$44.3756 rev

1y ago

What buyers say about push button wallet

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“A+ quality”

Pockets/Compartments10%

“it is very spacious”

Value For Money7%

“Good value for money”

Ease Of Use6%

“Ease of use”

Design-Overall6%

“Excellent design”

Size-Overall5%

“It fit all of my cards and cash”

Durability5%

“Compact, durable”

Advertised Vs Actual Product4%

“Just as described”

Storage Capacity4%

“Good storage too”

Strength4%

“The clip is still very strong”

What buyers complain about

Durability15%

“Didnt hold up”

Size-Overall12%

“Too small”

Quality-Overall8%

“Cheap product”

Value For Money6%

“Waste of money”

Ease Of Use5%

“Not user friendly”

Weight Heavy5%

“Just heavier than I expected”

Design-Overall3%

“Poor design”

Thickness3%

“A bit thicker than I had hoped”

Advertised Vs Actual Product3%

“False advertisement”

Leather Quality2%

“NOT leather”

Top return reasons

Size-Overall36%

Weight Heavy12%

Advertised Vs Actual Product8%

Functionality-Overall7%

Ease Of Use5%

Pockets/Compartments4%

Shape/Style3%

Quality-Overall3%

Value For Money2%

Storage Capacity2%

Common questions

Is push button wallet profitable to sell on Amazon United States?: The niche generates $62K/yr across 26 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Skip it (37/100).
How competitive is the push button wallet niche?: 14 brands and 23 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 80% of demand.
What do buyers complain about in push button wallet?: Top complaints mined from reviews: Durability, Size-Overall, Quality-Overall. The return rate is 4.9%.
When does demand for push button wallet peak?: Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the push button wallet niche?: Listings span $20.87–$114.23; the average listing price is $53.11 (sweet spot $15–$100). The average incumbent carries 3,816 reviews — the moat a new listing must climb.