Purses and Handbags on Clearance

Shoppers searched for this 12.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5.4M a year.

Searches, last 12 months

12.7M

Growth, 90 days vs prior 90

-7.8%

Conversion, latest week

1.0%

Market size, estimated

$5.4Ma year

Peak month

December1.7× the quietest month

Top search term

black purse2.1M searches a year

Listings sell for $43.75 on average, from $11.22 to $290.58. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At $43.75 that is $44K to $55K a year per listing.

Average price

$43.75inside the $15 to $100 sweet spot

Price range

$11.22–$290.58

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

100K–125K

Units per listing a year

1,000–1,250

Revenue per listing a year

$44K–$55K

Returns

6.8%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #261 within Hobo Bags. It carries 1,887 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#261in Hobo Bags

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

1,887per listing

Listings tracked

88

26 products launched here in the last 12 months. 19 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

26

Successful launches

19Amazon's first-year sales bar

Average brand age

34 months