Purse Organizer
MaybeShoppers spend $1.9M a year here. But buyers convert on only 1.2% of searches, so Purse Organizer is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 16,930 Clothing, Shoes & Jewelry niches · +9 vs the category median of 4554
- Market size
- $1.9M/yr8.0M searches / yr
- 90-day growth
- -3.0%search demand this quarter
- Competition
- 41%top-5 click share · 30 brands · 36 sellers
Flapen Score
Purse Organizer against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purse Organizer is stronger. Inside it, weaker.
Market
The Purse Organizer market on Amazon at a glance
Shoppers on Amazon United States searched for Purse Organizer 8.0M times last year and spent an estimated $1.9M. The top 5 brands take 48% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
1.2% of searches ended in a purchase last week.
Shoppers searched for this 8.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.9M a year.
- Searches, last 12 months
- 8.0M
- Growth, 90 days vs prior 90
- -3.0%
- Conversion, latest week
- 1.2%
- Market size, estimated
- $1.9Ma year
- Peak month
- January1.6× the quietest month
- Top search term
- purse organizer2.3M searches a year
02 · Price
A sale here is worth $19.32.
Listings sell for $19.32 on average, from $6.45 to $54.49. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 2,500 to 3,000 of them. At $19.32 that is $48K to $58K a year per listing.
- Average price
- $19.32inside the $15 to $100 sweet spot
- Price range
- $6.45–$54.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- $48K–$58K
- Returns
- 5.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Handbag Accessories. It carries 4,631 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #33in Handbag Accessories
- Average rating
- 4.50 starsAmazon United States average 4.42 stars
- Average reviews
- 4,631per listing
- Listings tracked
- 41
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Purse Organizer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
OMYSTYLE Purse Organizer Insert Felt Tote Bag Organizer Insert with 5 Sizes Handbag Dividers for Inside Purse Compatible with Longchamp Neverful Speedy and More
- Price
- $8.98
- Rating
- 4.5/5
- Reviews
- 35,006
- Age
- 7y ago
ZTUJO Purse Organizer Insert Felt Bag Organizer with Metal Zipper Handbag & Tote Shaper For Speedy Neverfull Tote 7 Sizes(Medium Beige)
- Price
- $8.39
- Rating
- 4.5/5
- Reviews
- 33,134
- Age
- 2y ago
LEXSION Felt Purse Bag Organizer Insert with zipper Bag Tote Shaper Fit Speedy Neverful PM MM 8021 Beige M
- Price
- $9.09
- Rating
- 4.5/5
- Reviews
- 24,092
- Age
- 7y ago
SPACEKEEPER Adjustable Shelf Divider for Closet Clear Purse Organizers for Closet Acrylic Handbag Separators Storage Organizer Bookshelf Separator Dividers in Bedroom Office
- Price
- $20.34
- Rating
- 4.6/5
- Reviews
- 1,210
- Age
- 2y ago
MSHOMELY Stackable Bag & Purse Organizer for Closet Shelf Acrylic Shelf Dividers for Closet Organization Clear Handbag Purse Storage Organizer Divider Keep Clutch Wallet Pocketbook Upright 4 Pack
- Price
- $38.73
- Rating
- 4.2/5
- Reviews
- 208
- Age
- 1y ago
Trending
90-day click momentum
Tall Purse Organizer for Closet with 10 Purse Hanger & 6 Side Hooks Floor-Standing Purse Rack Stand for Purse Storage Narrow & High-Capacity Handbag Organizer Multi-Purpose Purse Shelf for Small Place
- Price
- $46.54
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 6mo ago
MSHOMELY Stackable Bag & Purse Organizer for Closet Shelf Acrylic Shelf Dividers for Closet Organization Clear Handbag Purse Storage Organizer Divider Keep Clutch Wallet Pocketbook Upright 4 Pack
- Price
- $38.73
- Rating
- 4.2/5
- Reviews
- 208
- Age
- 1y ago
Vercord Purse Insert Organizers for Tote Handbag Bag in Bag with Zipper Liner Bag Organizer for Women 14 pockets
- Price
- $13.96
- Rating
- 4.7/5
- Reviews
- 287
- Age
- 1y ago
Homsorout Purse Organizer for Closet - Purse Rack Stand with 12 Hooks 2 Wooden Shelves Purse Storage for Closet Large Capacity Backpack Storage Handbag Organizer for Home Living Room Black
- Price
- $39.31
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 11mo ago
OPPOSHE Purse Organizer Insert for Longchamp Le Pliage Premium Felt Long Champ Bag Handbag Women Tote Organizer Insert with 9 Compartments (Large Beige)
- Price
- $14.22
- Rating
- 4.4/5
- Reviews
- 623
- Age
- 1y ago
Newest
by launch dateTall Purse Organizer for Closet with 10 Purse Hanger & 6 Side Hooks Floor-Standing Purse Rack Stand for Purse Storage Narrow & High-Capacity Handbag Organizer Multi-Purpose Purse Shelf for Small Place
- Price
- $46.54
- Rating
- 4.7/5
- Reviews
- 109
- Age
- 6mo ago
Homsorout Purse Organizer for Closet - Purse Rack Stand with 12 Hooks 2 Wooden Shelves Purse Storage for Closet Large Capacity Backpack Storage Handbag Organizer for Home Living Room Black
- Price
- $39.31
- Rating
- 4.3/5
- Reviews
- 136
- Age
- 11mo ago
SWTYMIKI Over the Door Purse Organizer - Wall Mounted Handbag Organizer with 16 Hooks and Metal Basket Hanging Purse Storage Rack Holds up to 16 Bags Bag Rack Can Use As 1/2 Part for Door Closet
- Price
- $28.41
- Rating
- 4.4/5
- Reviews
- 225
- Age
- 1y ago
MSHOMELY Stackable Bag & Purse Organizer for Closet Shelf Acrylic Shelf Dividers for Closet Organization Clear Handbag Purse Storage Organizer Divider Keep Clutch Wallet Pocketbook Upright 4 Pack
- Price
- $38.73
- Rating
- 4.2/5
- Reviews
- 208
- Age
- 1y ago
Lifewit Purse Organizer for Closet Clear Handbags Storage Organizer Adjustable Clutch Purse Storage Organizer Holder for Closet 2 Pack Bookshelf Dividers for Sweater in Bedroom 35 x 24 cm/14 9.5
- Price
- $19.95
- Rating
- 4.6/5
- Reviews
- 937
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
30 falling
Sellers
36
Top-5 brand share
48%
Top 20: 89%
Top-5 click share
41%
Top 20: 76%
Open market
47%
- OMYSTYLE14%
- LEXSION13%
- ZTUJO11%
- OPPOSHE6%
- SPACEKEEPER5%
- Vercord5%
Demand
Purse Organizer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.6×
Search terms
Top Purse Organizer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purse organizer2.3M/yr
- purse organizer for closet961K/yr
- purse organizer insert947K/yr
- bag organizer628K/yr
- tote bag organizer insert340K/yr
- purse storage353K/yr
- purse rack449K/yr
- purse holder284K/yr
- bag organizer insert292K/yr
- purse insert organizer211K/yr
Reviews and returns
What reviews say buyers love and hate about Purse Organizer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bigger than expected
Too short
Quite small
Not strong enough
Not Sturdy
Isnt sturdy
POOR QUALITY
Is Not Well Made
Cheap Quality, Dont Buy
Impossible to Assemble
Poor assembly instructions
assembly was not the easiest
Material is not as expected
Cheap material
Material is too thick
Love
fits the bag perfectly
Fits Perfectly
Fits my bag wonderfully
Perfect for organization
Great organizer
keeps everything organized
The quality is solid for the price
Good quality and easy set up
Excellent Product
The shelf feels sturdy
Its holding up nicely
They are sturdy
Easy set up
Assembly was simple
Really easy to assemble
Return
5.9% Return rate 84% Fixable by listing
bigger than expected
Too short
Quite small
Material is not as expected
Cheap material
Material is too thick
Picture deceptive
Not as shown
MISLEADING
Does not function well
Doesnt work
not stackable either
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purse Organizer questions
Answered from the same tracked data.