Purse Lock

Shoppers searched for this 118K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.1% of those searches ended in a purchase. Searches in the last 90 days moved +17.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

118K

Growth, 90 days vs prior 90

+17.6%

Conversion, latest week

5.1%

Market size, estimated

$52Ka year

Peak month

July2.0× the quietest month

Top search term

zipper locks anti theft44K searches a year

Listings sell for $8.75 on average, from $4.90 to $13.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $8.75 that is $875 to $2K a year per listing.

Average price

$8.75under the $15 to $100 sweet spot

Price range

$4.90–$13.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$875–$2K

Returns

2.3%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #59 within Travel Accessories. It carries 2,047 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#59in Travel Accessories

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

2,047per listing

Listings tracked

31

14 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

14

Successful launches

7Amazon's first-year sales bar

Average brand age

35 months