purple zip up hoodie
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.87avg listing price — sweet spot $15–$100
Price range
Great$11.89–$54.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great27%top-5 click share — an open shelf
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad7,340.15avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Market size
Bad$28K$28K/yr · 118K searches
According to Flapen's Amazon United States niche tracking, purple zip up hoodie is a $28K/yr Amazon United States market (118K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 45/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
purple zip up hoodie market data
- Units sold / yr
- 1K–1K
- avg 0–100/product
- Revenue / yr
- $24K–$30K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #356
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 85%
- Out of stock
- 6.8%
- Avg brand age
- 36 months
- Avg seller age
- 157 days
Competition & brand share
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.Brands
32 rising
Sellers
63
Top-5 brand share
53%
Top 20: 92%
Top-5 click share
27%
Top 20: 62%
Open market
39%
- Amazon Essentials12%
- TUVEKE12%
- Mlgaril11%
- Hanes9%
- YiShiJie8%
- JIHUILAI8%
Demand
Weekly Amazon search volume, last 36 weeks — -13.8% search growth over the last 90 days.Top purple zip up hoodie search terms
- purple zip up hoodie59K/yr
- purple zip up15K/yr
- purple zip up hoodie women15K/yr
- purple zip up jacket6K/yr
- purple zip up hoodie men8K/yr
- purple zip hoodie8K/yr
- purple hoodie zip up7K/yr
Top purple zip up hoodie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YiShiJie Purple Mens Zip Up Hoodie Athletic Casual Hoodies Soft Fleece Long Sleeve Hooded Midweight Sweatshirts with Pockets S
YiShiJie$17.494.6★11 rev
Hanes Womens EcoSmart Full-Zip Hoodie Sweatshirt Violet Splendor Heather Medium
Hanes$13.964.4★46,205 rev
TUVEKE Purple Men Zip Up Hoodie Athletic Hoodies Long Sleeve Fleece Hooded Sweatshirts Lightweigt With Pockets S
TUVEKE$20.564.4★461 rev
Amazon Essentials Mens Full-Zip Hooded Fleece Sweatshirt Purple Medium
Amazon Essentials$15.554.5★60,478 rev
Mlgaril Purple Mens Zip Up Hoodie Long Sleeve Fleece Full-zip Hooded Sweatshirt Pullover With Kangaroo Pocket S
Mlgaril$19.844.4★253 rev
Newest
by launch dateYiShiJie Purple Mens Zip Up Hoodie Athletic Casual Hoodies Soft Fleece Long Sleeve Hooded Midweight Sweatshirts with Pockets S
YiShiJie$17.4911 rev
NIEEHBEGST Purple Mens Full Zip Up Hoodie Fleece Sweatshirt Sherpa Lined Casual Loose Fit Heavyweight Drawstring Essentials Hooded Jacket M
NIEEHBEGST$19.3117 rev
Mens Zip Up Hoodie Long Sleeve Fleece Casual Hooded Sweatshirts Athletic Full Zip Jacket with Pockets(S Purple)
Menoio$18.83168 rev
LINMYZAI Purple Mens Full Zip Hoodie Fleece Long Sleeve Hooded Sweatshirt Pullover Men Lightweight Athletic Hoodies L
LINMYZAI$21.40110 rev
JIHUILAI Mens Zip Up Hoodie Drawstring Hoodies Pullover Sweatshirts Lightweight Long Sleeve Purple SweatShirt with Pockets 3XL
JIHUILAI$20.22237 rev
Trending
90-day click momentumYiShiJie Purple Mens Zip Up Hoodie Athletic Casual Hoodies Soft Fleece Long Sleeve Hooded Midweight Sweatshirts with Pockets S
YiShiJie$17.494.6★
Dokotoo Womens Fall Solid Full Zip Up Hoodies Long Sleeve Oversized Hooded Ladies Sweatshirts Pockets Jacket Coat for Women Teen Girls 2025 Fashion Casual X-Large Purple
Dokotoo$26.284.3★
Mens Zip Up Hoodie Long Sleeve Fleece Casual Hooded Sweatshirts Athletic Full Zip Jacket with Pockets(S Purple)
Menoio$18.834.4★
LUYIJIESHENG Mens Zip up Hoodie Full Zip Fleece Lined Pullover Hooded Sweatshirt Long Sleeve Sports Hooded Jacket with Pocket Purple 2XL
LUYIJIESHENG$19.744.4★
PRETTYGARDEN Womens 2026 Spring Zip Up Y2K Hoodies Casual Long Sleeve Sweatshirts Fall Winter Track Jackets with Pockets (Light Purple Large)
PRETTYGARDEN$33.464.5★
What buyers say about purple zip up hoodie
What buyers praise and complain about, mined from review topics.What buyers love
“Fits great”
“Good quality, good fit true to size”
“Love the color”
“Very comfortable”
“Warm and cozy”
“$12 good for value”
“warm n cozy not heavy”
“good quality and thick material”
“This sweat shirt is so soft and comfy”
“Very nice zip up”
What buyers complain about
“Fit is terrible”
“The po kets are way to shallow”
“Really disheartening to see yet another company making a cheaper quality product just so they can make more money than last year”
“Terrible pockets Do not buy”
“But material is kind of cheap”
“Super thin”
“the color is also a little darker than what the pictures shows”
“Zipper broke after a few uses”
“Piling”
“Not soft at all”
Top return reasons
Common questions
- Is purple zip up hoodie profitable to sell on Amazon United States?
- The niche generates $28K/yr across 65 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -13.8%. Flapen's verdict: Skip it (45/100).
- How competitive is the purple zip up hoodie niche?
- 32 brands and 63 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in purple zip up hoodie?
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 5.5% — above our launch gate.
- What does it cost to enter the purple zip up hoodie niche?
- Listings span $11.89–$54.67; the average listing price is $23.87 (sweet spot $15–$100). The average incumbent carries 7,340 reviews — the moat a new listing must climb.