Purple Wig

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $560K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

2.2%

Market size, estimated

$560Ka year

Peak month

October7.7× the quietest month

Top search term

purple wig679K searches a year

Listings sell for $20.01 on average, from $8.84 to $60.37. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $20.01 that is $5K to $10K a year per listing.

Average price

$20.01inside the $15 to $100 sweet spot

Price range

$8.84–$60.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$5K–$10K

Returns

11.7%of orders · Amazon United States median 2.1%

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #534 within Wigs. It carries 2,441 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#534in Wigs

Average rating

4.17 starsAmazon United States average 4.42 stars

Average reviews

2,441per listing

Listings tracked

84

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

0Amazon's first-year sales bar

Average brand age

35 months