Purple Wedding Dress

Shoppers searched for this 896K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $51K a year.

Searches, last 12 months

896K

Growth, 90 days vs prior 90

-14.8%

Conversion, latest week

0.1%

Market size, estimated

$51Ka year

Top search term

purple bridesmaid dress116K searches a year

Listings sell for $51.30 on average, from $7.99 to $110.66. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $51.30 that is $0 to $5K a year per listing.

Average price

$51.30inside the $15 to $100 sweet spot

Price range

$7.99–$110.66

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

27.9%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #1,936 within Dresses. It carries 1,421 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

80%

Out of stock, average day

4.5%

Average rank

#1,936in Dresses

Average rating

4.28 starsAmazon United States average 4.42 stars

Average reviews

1,421per listing

Listings tracked

404

171 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

171

Successful launches

9Amazon's first-year sales bar

Average brand age

30 months