Purple Wallet

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $61K a year.

Searches, last 12 months

232K

Growth, 90 days vs prior 90

-14.5%

Conversion, latest week

1.8%

Market size, estimated

$61Ka year

Peak month

December1.9× the quietest month

Top search term

purple wallet100K searches a year

Listings sell for $14.44 on average, from $6.97 to $36.96. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $14.44 that is $0 to $1K a year per listing.

Average price

$14.44under the $15 to $100 sweet spot

Price range

$6.97–$36.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

5.3%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #648 within Wallets, Card Cases & Money Organizers. It carries 6,591 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

4.9%

Average rank

#648in Wallets, Card Cases & Money Organizers

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

6,591per listing

Listings tracked

59

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months