Purple Umbrella

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +45.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $57K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

+45.4%

Conversion, latest week

3.3%

Market size, estimated

$57Ka year

Top search term

purple umbrella38K searches a year

Listings sell for $31.43 on average, from $7.78 to $370.03. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $31.43 that is $0 to $3K a year per listing.

Average price

$31.43inside the $15 to $100 sweet spot

Price range

$7.78–$370.03

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

2.3%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 2.7% of listings are out of stock. The average listing ranks #87 within Umbrellas. It carries 10,174 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

96%

Out of stock, average day

2.7%

Average rank

#87in Umbrellas

Average rating

4.44 starsAmazon United States average 4.42 stars

Average reviews

10,174per listing

Listings tracked

50

7 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

3Amazon's first-year sales bar

Average brand age

45 months