Is purple umbrella profitable to sell on Amazon United States?

The niche generates $57K/yr across 50 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +45.4%. Flapen's verdict: Worth a look (55/100).

How competitive is the purple umbrella niche?

34 brands and 41 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in purple umbrella?

Top complaints mined from reviews: Durability, Ease Of Use, Size-Overall. The return rate is 2.3%.

What does it cost to enter the purple umbrella niche?

Listings span $7.78–$370.03; the average listing price is $31.43 (sweet spot $15–$100). The average incumbent carries 10,174 reviews — the moat a new listing must climb.

purple umbrella

Worth a look

Shows a sweet-spot price point ($31.43 avg), but a small market ($57K/yr) keeps it on the watch list.

Avg price

Incredible$31.43

avg listing price — sweet spot $15–$100

Brand share

Great51%

top-5 brand share — no brand owns this niche

Competition

Great40%

top-5 click share — an open shelf

Returns

Good2.3%

return rate — above 5% kills the launch gate

Growth

Good+45.4%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Price range

Bad$7.78–$370.03

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad10,174.32

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$57K

$57K/yr · 55K searches

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, purple umbrella is a $57K/yr Amazon United States market (55K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 55/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

purple umbrella market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $79K–$94K; units × avg price
Conversion rate: 3.3%
Avg BSR: #87
Page quality: 0%
Prime: 96%
Sponsored: 70%
Out of stock: 2.7%
Avg brand age: 45 months
Avg seller age: 207 days

Competition & brand share

Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.

Brands

34 falling

Sellers

Top-5 brand share

51%

Top 20: 88%

Top-5 click share

40%

Top 20: 73%

Open market

44%

Seniny14%
LILAC12%
Yoobure12%
SoulRain8%
BAODINI6%
MRTLLOA5%

Top purple umbrella search terms

purple umbrella38K/yr +52.4%3.8% conv.
purple umbrella for women9K/yr +7.7%5.2% conv.
umbrella purple5K/yr +30.2%5.2% conv.
lavender umbrella3K/yr +118.8%2.3% conv.

All search terms

Top purple umbrella products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yoobure Windproof Travel Umbrella - Automatic Umbrellas for Rain Compact Folding Umbrella with UV Protection Lightweight Portable Design for Backpack/Walking/Car Sun & Storm Ready

Yoobure$9.654.5★2,913 rev

Seniny Windproof Travel Umbrella Automatic Umbrellas for Rain Portable & Compact Umbrellas for Backpack Strong UV for Protection Folding Small Sun Umbrella for Car Walking Purple

Seniny$9.734.5★3,161 rev

SoulRain Umbrellas for Rain Durable & Compact Umbrella Backpack Purse Portable Umbrella for Travel - Auto Open Close Strong Fiberglass(Purple)

SoulRain$10.894.5★310 rev

LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-Purple

LILAC$9.574.5★441 rev

BAODINI Travel Essentials Mini Umbrella for Purse With Case Small Compact UV Sun Protection Lightweight Tiny Pocket Manual Open Close Umbrella for Women Kids and Men Fits Purse Backpack

BAODINI$13.774.2★6,077 rev

Newest

by launch date

HIPPIH Compact Travel Umbrella for Rain - Windproof Automatic Umbrellas UV Umbrella for Sun Protection with Black Anti-UV Coating Portable Small Umbrellas for Backpack Car Walking Kids Women

HIPPIH$9.86103 rev

4mo ago

Seniny Mini Portable Travel Umbrella with Case - Compact Umbrellas for Rain & Sun UV Protection for Backpack Pocket Lightweight Folding Small Umbrella Tiny Purse Size UV Blocker for Kids Women Girls

Seniny$9.98318 rev

8mo ago

LILAC Travel Size Mini Umbrella with UPF 50+ UV Rain Protection Compact Small & Lightweight Pocket-Sized Folding Umbrellas with Case for Purse & Backpack Thoughtful Gift Women Men & Kids

LILAC$8.81765 rev

10mo ago

LILAC Compact Travel Windproof Umbrella 43 Auto open/close Folding Quick Dry Umbrellas for Rain Lightweight Portable Small for Backpack Car Thoughtful Gift for Women Men Kids TSA Approved 1-Purple

LILAC$9.57441 rev

1y ago

LILAC Windproof Travel Umbrella for Rain - 43 Compact Folding Umbrella Reinforced Strong Frame Lightweight Portable Parasol with UPF 100+ UV Sun Protection Cruise Ship Essentials

LILAC$10.56141 rev

1y ago

What buyers say about purple umbrella

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall20%

“Good quality, good price, good size and arrived on time”

Strength12%

“Seems sturdy”

Durability7%

“Material feels durable”

Ease Of Use7%

“easy to carry”

Advertised Vs Actual Product7%

“As described”

Weather Proof6%

“Perfect to keep in the car for unexpected weather”

Size-Overall6%

“fits perfectly in my bag”

Value For Money5%

“Great value”

Compactness4%

“Compact enough for traveling”

Color4%

“Cute color”

What buyers complain about

Durability18%

“Broke instantly”

Ease Of Use10%

“hard to open”

Size-Overall10%

“Also, the handle is way too short”

Quality-Overall9%

“Not well made”

Weight Heavy4%

“Way Too Heavy”

Strength4%

“Not strong”

Weather Proof3%

“Its not wind proof by any means”

Water Resistance3%

“I got drenched with rain”

Handle Quality2%

“The handle is flimsy”

Smell2%

“have a horrible fish smell”

Top return reasons

Size-Overall43%

Weight Heavy11%

Ease Of Use6%

Functionality-Overall5%

Value For Money4%

Strength4%

Advertised Vs Actual Product4%

Quality-Overall3%

Color3%

Compactness2%

Common questions

Is purple umbrella profitable to sell on Amazon United States?: The niche generates $57K/yr across 50 tracked products. 3 of 7 products launched in the last 360 days are still selling. 90-day search growth is +45.4%. Flapen's verdict: Worth a look (55/100).
How competitive is the purple umbrella niche?: 34 brands and 41 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 51% of demand.
What do buyers complain about in purple umbrella?: Top complaints mined from reviews: Durability, Ease Of Use, Size-Overall. The return rate is 2.3%.
What does it cost to enter the purple umbrella niche?: Listings span $7.78–$370.03; the average listing price is $31.43 (sweet spot $15–$100). The average incumbent carries 10,174 reviews — the moat a new listing must climb.