Purple Top

Shoppers searched for this 673K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months

673K

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

0.5%

Market size, estimated

$59Ka year

Peak month

April2.6× the quietest month

Top search term

lavender top85K searches a year

Listings sell for $16.90 on average, from $7.06 to $29.96. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $16.90 that is $0 to $2K a year per listing.

Average price

$16.90inside the $15 to $100 sweet spot

Price range

$7.06–$29.96

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

9.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #1,004 within Blouses & Button-Down Shirts. It carries 2,942 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

3.9%

Average rank

#1,004in Blouses & Button-Down Shirts

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

2,942per listing

Listings tracked

352

86 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

86

Successful launches

8Amazon's first-year sales bar

Average brand age

35 months