purple top
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Competition
Incredible8%top-5 click share — an open shelf
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Avg price
Great$16.90avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.06–$29.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,941.84avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Market size
Bad$59K$59K/yr · 673K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad9.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, purple top is a $59K/yr Amazon United States market (673K searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Mar–Apr. Verdict: Skip it — 47/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
purple top market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $68K–$85K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #1,004
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 3.9%
- Avg brand age
- 35 months
- Avg seller age
- 178 days
Competition & brand share
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
129 falling
Sellers
140
Top-5 brand share
26%
Top 20: 61%
Top-5 click share
8%
Top 20: 22%
Open market
74%
- Zeagoo6%
- OFEEFAN4%
- siliteelon4%
- VALOLIA4%
- MANER3%
- ANRABESS3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.3% search growth over the last 90 days.Peak months: Mar, Apr · busiest ÷ quietest = 2.6×
Top purple top search terms
- lavender top85K/yr
- lavender blouses for women71K/yr
- lavender blouse50K/yr
- purple plus size tops47K/yr
- womens lavender tops35K/yr
- plus size purple top34K/yr
- lilac blouses for women31K/yr
- lavender tops25K/yr
- plum tops for women39K/yr
- purple button down shirt women46K/yr
Top purple top products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ANRABESS Women Tops Cap Sleeve Dressy Casual V Neck Shirts 2026 Summer Business Work Blouses Outfits Trendy Spring Clothing Light Purple Large
ANRABESS$13.434.3★3,456 rev
Tops for Women Trendy Short Sleeve Shirts Going Out Business Casual Outfits Date Night Lace Crochet Tops Plus Size Womens Clothing Purple L
OFEEFAN$11.734.4★755 rev
BBIBBI Womens Blouses & Button-Down Shirts for Women Business Casual Womens Work Tops Long Sleeve Button Down Lavender Size M
BBIBBI$18.144.4★43 rev
KUOTAI Womens Blouses Dressy Casual 3/4 Sleeve Tops Business Work Shirts
KUOTAI$16.384.4★1,639 rev
VALOLIA Womens Tops Work Casual Plus Size Tunic Tops Ruffle 3/4 Sleeve Floral Blouse V Neck Fashion Stretchy Soft Mesh Blouse Tops for Business Work Tunics for Women Office Wear Purple XX-Large
VALOLIA$19.914.5★5,073 rev
Newest
by launch date
siliteelon Womens Tops V Neck Lace Short Sleeve T Shirts for Dressy Casual Summer 2026 Trendy Clothes Lavender Purple Large
siliteelon$13.13132 rev
Tops for Women Trendy Short Sleeve Shirts Going Out Business Casual Outfits Date Night Lace Crochet Tops Plus Size Womens Clothing Purple L
OFEEFAN$11.73755 rev
WIHOLL 3/4 Length Sleeve Womens Tops for Women Trendy Plus Size Womens Clothing V Neck T Shirts for Women Blouses Spring Top for Women 2026 Beach Vacation Clothes Lace Cute Tops Purple 2XL
WIHOLL$9.293,067 rev
siliteelon Button Down Shirts for Women: Wrinkle Free Long Sleeve Classic Fit Collared Dress Shirt Solid Formal Office Deep Purple M
siliteelon$14.70682 rev
BBIBBI Womens Blouses & Button-Down Shirts for Women Business Casual Womens Work Tops Long Sleeve Button Down Lavender Size M
BBIBBI$18.1443 rev
Trending
90-day click momentum
Amazon Essentials Womens Slim-Fit Cap-Sleeve Scoop Neck T-Shirt Pack of 2 White/Lavender X-Large
Amazon Essentials$10.064.5★
Tops for Women Trendy Short Sleeve Shirts Going Out Business Casual Outfits Date Night Lace Crochet Tops Plus Size Womens Clothing Purple L
OFEEFAN$11.734.4★
Mawor Womens Silk Satin Sleeveless Button Down Shirts Blouses Summer Collared V Neck Tank Top for Work Office Business Dressy Casual Lavender L
Mawor$16.884.4★
KUOTAI Womens Blouses Dressy Casual 3/4 Sleeve Tops Business Work Shirts
KUOTAI$16.694.4★
WIHOLL 3/4 Length Sleeve Womens Tops for Women Trendy Plus Size Womens Clothing V Neck T Shirts for Women Blouses Spring Top for Women 2026 Beach Vacation Clothes Lace Cute Tops Purple 2XL
WIHOLL$9.294.4★
What buyers say about purple top
What buyers praise and complain about, mined from review topics.What buyers love
“AMAZING fit”
“Vibrant color”
“Most comfortable”
“Excellent quality”
“It's very soft”
“Beautiful, soft material”
“A nice style”
“Great value”
“As advertised”
“Perfect lightweight top”
What buyers complain about
“To short”
“Color not like the picture”
“Cheap material”
“Nothing like picture”
“Poor Quality”
“Sleeves are really long”
“Wrinkled badly”
“Too tight in the bust, though”
“Not sheer,”
“Just not very stylist”
Top return reasons
Common questions
- Is purple top profitable to sell on Amazon United States?
- The niche generates $59K/yr across 352 tracked products. 8 of 86 products launched in the last 360 days are still selling. 90-day search growth is -10.3%. Flapen's verdict: Skip it (47/100).
- How competitive is the purple top niche?
- 129 brands and 140 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 26% of demand.
- What do buyers complain about in purple top?
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 9.9% — above our launch gate.
- When does demand for purple top peak?
- Demand peaks in Mar–Apr; the busiest month runs 2.6× the quietest.
- What does it cost to enter the purple top niche?
- Listings span $7.06–$29.96; the average listing price is $16.90 (sweet spot $15–$100). The average incumbent carries 2,942 reviews — the moat a new listing must climb.