Purple Toddler Dress

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months

465K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

0.6%

Market size, estimated

$64Ka year

Peak month

April2.5× the quietest month

Top search term

lavender dress for girls47K searches a year

Listings sell for $24.26 on average, from $9.31 to $59.99. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $24.26 that is $0 to $2K a year per listing.

Average price

$24.26inside the $15 to $100 sweet spot

Price range

$9.31–$59.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

10.8%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #295 within Dresses. It carries 1,098 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

99%

Out of stock, average day

3.0%

Average rank

#295in Dresses

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,098per listing

Listings tracked

438

158 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

158

Successful launches

1Amazon's first-year sales bar

Average brand age

30 months