Purple Tail

Shoppers searched for this 100K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +2.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

100K

Growth, 90 days vs prior 90

+2.3%

Conversion, latest week

0.7%

Market size, estimated

$17Ka year

Top search term

catnap costume35K searches a year

Listings sell for $23.13 on average, from $5.97 to $59.29. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $23.13 that is $0 to $2K a year per listing.

Average price

$23.13inside the $15 to $100 sweet spot

Price range

$5.97–$59.29

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

750–1K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.7%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 30.8% of listings are out of stock. The average listing ranks #6,576 within Boys. It carries 234 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

88%

Out of stock, average day

30.8%

Average rank

#6,576in Boys

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

234per listing

Listings tracked

34

9 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

2Amazon's first-year sales bar

Average brand age

33 months