Purple Sweatpants

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months

199K

Growth, 90 days vs prior 90

-48.1%

Conversion, latest week

0.1%

Market size, estimated

$5Ka year

Peak month

October12.4× the quietest month

Top search term

purple sweatpants66K searches a year

Listings sell for $24.89 on average, from $7.76 to $53.85. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $24.89 that is $0 to $2K a year per listing.

Average price

$24.89inside the $15 to $100 sweet spot

Price range

$7.76–$53.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.7%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #2,504 within Active Pants. It carries 4,892 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

95%

Out of stock, average day

12.6%

Average rank

#2,504in Active Pants

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

4,892per listing

Listings tracked

171

75 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

75

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months