Purple Sweater Woman

Shoppers searched for this 345K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -74.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $38K a year.

Searches, last 12 months

345K

Growth, 90 days vs prior 90

-74.8%

Conversion, latest week

0.5%

Market size, estimated

$38Ka year

Peak month

November9.8× the quietest month

Top search term

lavender sweater52K searches a year

Listings sell for $22.81 on average, from $12.12 to $45.09. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $22.81 that is $0 to $2K a year per listing.

Average price

$22.81inside the $15 to $100 sweet spot

Price range

$12.12–$45.09

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.8%of orders · Amazon United States median 2.1%

76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.1% of listings are out of stock. The average listing ranks #389 within Sweaters. It carries 3,636 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

100%

Out of stock, average day

12.1%

Average rank

#389in Sweaters

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

3,636per listing

Listings tracked

97

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months