purple sweater woman
Skip itSoft demand (-74.8% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible20%top-5 click share — an open shelf
Avg price
Incredible$22.81avg listing price — sweet spot $15–$100
Price range
Great$12.12–$45.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay3,635.56avg incumbent reviews — the moat a new listing must climb
Market size
Bad$38K$38K/yr · 345K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Returns
Bad11.8%return rate — above 5% kills the launch gate
Growth
Bad-74.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, purple sweater woman is a $38K/yr Amazon United States market (345K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
purple sweater woman market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $46K–$57K
- units × avg price
- Conversion rate
- 0.5%
- Avg BSR
- #389
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 76%
- Out of stock
- 12.1%
- Avg brand age
- 33 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
55
Top-5 brand share
58%
Top 20: 83%
Top-5 click share
20%
Top 20: 48%
Open market
39%
- Amazon Essentials34%
- GRACE KARIN8%
- NILOUFO7%
- ANRABESS6%
- PRETTYGARDEN3%
- Zeagoo3%
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -74.8% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.8×
Top purple sweater woman search terms
- lavender sweater52K/yr
- lilac sweater22K/yr
- light purple sweater30K/yr
- lilac sweater for women25K/yr
- purple sweater for women40K/yr
- dark purple sweater30K/yr
- purple sweaters27K/yr
- purple sweater women24K/yr
- dark purple sweater women17K/yr
- light purple sweater for women9K/yr
Top purple sweater woman products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Womens Regular-Fit Soft Touch Long-Sleeve Crewneck Sweater Lavender Medium
Amazon Essentials$12.784.3★5,538 rev
Amazon Essentials Womens Crewneck Sweater 100% Cotton Pastel Lilac Small Plus Size Available
Amazon Essentials$19.054.3★6,024 rev
Amazon Essentials Womens Regular-Fit Soft Touch Long-Sleeve Crewneck Sweater Lavender Small
Amazon Essentials$12.124.3★5,538 rev
Amazon Essentials Womens Ribbed Long Sleeve Crewneck Sweater Pastel Lilac Large
Amazon Essentials$17.214.4★440 rev
NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$18.224.5★188 rev
Newest
by launch dateNILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$18.22188 rev
NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$18.22188 rev
NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$18.13188 rev
Urban CoCo Womens Cropped Cardigan Sweater Lightweight Long Sleeve Y2K Fall Spring Jacket Clothes 2026 (Light Purple S)
Urban CoCo$24.51375 rev
Zeagoo Womens Summer Short Sleeve Tops Crew Neck Lightweight Pullover Sweaters Loose Dressy Casual Blouse Purple Clothes
Zeagoo$17.211,803 rev
Trending
90-day click momentumNILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$18.134.5★
NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$18.224.5★
NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$18.224.5★
a.Jesdani Long Sleeve Crew Neck Button Down Soft Cardigan Sweaters for Women Purple L
a.Jesdani$27.274.4★
Amazon Essentials Womens Regular-Fit Soft Touch Long-Sleeve Crewneck Sweater Lavender Medium
Amazon Essentials$12.784.3★
What buyers say about purple sweater woman
What buyers praise and complain about, mined from review topics.What buyers love
“The size I ordered fit beautifully”
“Good quality”
“Cute color”
“Quality and comfort”
“Buttery soft”
“Lightweight and fits true to size”
“Nice material and very comfortable”
“It keeps you very warm”
“Style is beautiful”
“Reasonable price”
What buyers complain about
“RUNS LARGE”
“Low quality”
“got torn easily”
“as black is a bad choice”
“It is not sheer thin fabric”
“The fabric looks very low quality and cheap”
“Comes apart at the seam in the sleeve”
“Looked horrible on me in picture”
“Hole in sweater on the first wear”
“It's just too big everywhere- under the arms, the width, the shoulders”
Top return reasons
Common questions
- Is purple sweater woman profitable to sell on Amazon United States?
- The niche generates $38K/yr across 97 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -74.8%. Flapen's verdict: Skip it (41/100).
- How competitive is the purple sweater woman niche?
- 48 brands and 55 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in purple sweater woman?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 11.8% — above our launch gate.
- When does demand for purple sweater woman peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 9.8× the quietest.
- What does it cost to enter the purple sweater woman niche?
- Listings span $12.12–$45.09; the average listing price is $22.81 (sweet spot $15–$100). The average incumbent carries 3,636 reviews — the moat a new listing must climb.