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Purple Sunglasses

Maybe

The top 5 brands take only 42% of clicks. But the average product has 4,090 reviews to catch up to, so Purple Sunglasses is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$183K/yr444K searches / yr
90-day growth
+36.5%search demand this quarter
Competition
29%top-5 click share · 48 brands · 59 sellers

Flapen Score

Purple Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Sunglasses is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Sunglasses 444K times last year and spent an estimated $183K. The top 5 brands take 42% of clicks. Demand peaks in Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 444K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved +36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $183K a year.

Searches, last 12 months
444K
Growth, 90 days vs prior 90
+36.5%
Conversion, latest week
2.4%
Market size, estimated
$183Ka year
Peak month
June2.5× the quietest month
Top search term
purple sunglasses168K searches a year

02 · Price

A sale here is worth $17.18.

Listings sell for $17.18 on average, from $5.15 to $141.53. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $17.18 that is $2K to $4K a year per listing.

Average price
$17.18inside the $15 to $100 sweet spot
Price range
$5.15–$141.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
3.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #675 within Sunglasses & Eyewear Accessories. It carries 4,090 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#675in Sunglasses & Eyewear Accessories
Average rating
4.50 starsAmazon United States average 4.42 stars
Average reviews
4,090per listing
Listings tracked
75

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
47 months

Products

Top Purple Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

$0$5K$11K$16K$22K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

48 falling

Sellers

59

Top-5 brand share

42%

Top 20: 76%

Top-5 click share

29%

Top 20: 55%

Open market

54%

  • SIPHEW13%
  • FEISEDY8%
  • SOJOS7%
  • Pro Acme7%
  • ROCKNIGHT7%
  • Joopin4%

Demand

Purple Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.5×

Search terms

Top Purple Sunglasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple sunglasses168K/yr
  • purple glasses71K/yr
  • purple sunglasses for women54K/yr
  • purple lens sunglasses29K/yr
  • purple sunglasses for men16K/yr
  • purple polarized sunglasses9K/yr
  • purple shades11K/yr
  • lavender sunglasses8K/yr
  • sunglasses purple8K/yr
  • womens purple sunglasses7K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Sunglasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.02

To big

very small more like for a kid

just a little too tight for me

Quality-Overall12%+0.14

Poor quality control

Feel a little low quality

Cheap quality

Durability12%−0.16

Broke very quickly

Broke after only a few uses

broke my second time wearing them

Color7%+1.02

it's got a little bit of a blue tint

If you're looking for a dark shade, these aren't it

Not the same color

Strength5%−0.07

Flimsy as hell

They break easily

not sturdy

Love

Size-Overall18%−0.02

The fit comfortably for me

Comfortable fit

True to size

Value For Money15%+1.22

Good value for price

Price is affordable

Good value

Quality-Overall13%+0.14

The glasses themselves are good quality

High quality, solid build

Excellent Quality

Color12%+1.02

Color is perfect

The color is vibrant

The color is a beautiful

Comfort-Overall8%+0.56

Easily the most comfortable sunglasses Ive ever purchased

Very comfortable

comfortable to wear

Return

3.8% Return rate 86% Fixable by listing

Size-Overall56%▇█████

To big

very small more like for a kid

just a little too tight for me

Color11%█▅▆▆▆▆

it's got a little bit of a blue tint

If you're looking for a dark shade, these aren't it

Not the same color

Advertised Vs Actual Product6%▅█▇▇▆▆
Shape/Style6%█▅▆███
Quality-Overall5%█▆▇▆▇▆

Poor quality control

Feel a little low quality

Cheap quality

FAQ

Common Purple Sunglasses questions

Answered from the same tracked data.