purple sunglasses
Worth a lookShows no brand lock-in (top 5 brands take 42% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great42%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Avg price
Great$17.18avg listing price — sweet spot $15–$100
Price range
Good$5.15–$141.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.5%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.8%return rate — above 5% kills the launch gate
Market size
Okay$183K$183K/yr · 444K searches
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,090.41avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, purple sunglasses is a $183K/yr Amazon United States market (444K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 56/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
purple sunglasses market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- $215K–$258K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #675
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 2.2%
- Avg brand age
- 47 months
- Avg seller age
- 156 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
48 falling
Sellers
59
Top-5 brand share
42%
Top 20: 76%
Top-5 click share
29%
Top 20: 55%
Open market
54%
- SIPHEW13%
- FEISEDY8%
- SOJOS7%
- Pro Acme7%
- ROCKNIGHT7%
- Joopin4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +36.5% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 2.5×
Top purple sunglasses search terms
- purple sunglasses168K/yr
- purple glasses71K/yr
- purple sunglasses for women54K/yr
- purple lens sunglasses29K/yr
- purple sunglasses for men16K/yr
- purple polarized sunglasses9K/yr
- purple shades11K/yr
- lavender sunglasses8K/yr
- sunglasses purple8K/yr
- womens purple sunglasses7K/yr
Top purple sunglasses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SIPHEW Polarized Sunglasses for Women & Men - UV400 Mirrored Beach Eyewear Designer Unisex Fashion Sunglasses Medium Fit
SIPHEW$16.324.6★495 rev
Pro Acme Rimless Rectangle Sunglasses for Men Women Square Shade Eyewear Frameless y2k GlassesGold/Purple Gradient
Pro Acme$11.684.4★727 rev
ROCKNIGHT Polarized Aviator Sunglasses for Men Women UV400 Metal Frame Flat Top Driving Outdoor Shades Lightweight 58mm Purple Mirror Lens
ROCKNIGHT$17.294.4★6,347 rev
Nitrogen Polarized Wrap Around Sport Sunglasses for Men Women UV400 Driving Fishing Running Sun Glasses
Nitrogen$15.794.2★17,821 rev
grinderPUNCH Polarized Sports Sunglasses for Men Women UV Protection Shades for Baseball Running Cycling Skiing & Pickleball (Purple)
grinderPUNCH$25.844.4★152 rev
Newest
by launch date
FEISEDY Womens Polarized Sunglasses Wrap Around Rhinestone Design Fashion Sunnies UV400 Protection B1091 Purple
FEISEDY$18.80134 rev
Shady Rays Aviator Tangle Free - Purple/Purple Mirror Lens Small
Shady Rays$69.0451 rev
ADE WU Trendy Square Sunglasses for Women Men Vintage Fashion Oversized 70s Inspired No Tangle Aviator Style Sun Glasses (Tortoise Frame Purple Lense)
ADE WU$13.15327 rev
SIPHEW Polarized Sunglasses for Women & Men - UV400 Mirrored Beach Eyewear Designer Unisex Fashion Sunglasses Medium Fit
SIPHEW$16.32495 rev
Joopin Oversized Acetate Sunglasses Polarized UV Protection Trendy Butterfly Shades for Women Ladies Sun Glasses (Purple)
Joopin$17.15150 rev
Trending
90-day click momentumShady Rays Aviator Tangle Free - Purple/Purple Mirror Lens Small
Shady Rays$69.044.2★
FEISEDY Womens Polarized Sunglasses Wrap Around Rhinestone Design Fashion Sunnies UV400 Protection B1091 Purple
FEISEDY$18.804.3★
Pro Acme Rimless Rectangle Sunglasses for Men Women Square Shade Eyewear Frameless y2k GlassesGold/Purple Gradient
Pro Acme$11.684.4★
SIPHEW Polarized Sunglasses for Women & Men - UV400 Mirrored Beach Eyewear Designer Unisex Fashion Sunglasses Medium Fit
SIPHEW$16.324.6★
ROCKNIGHT Polarized Aviator Sunglasses for Men Women UV400 Metal Frame Flat Top Driving Outdoor Shades Lightweight 58mm Purple Mirror Lens
ROCKNIGHT$17.294.4★
What buyers say about purple sunglasses
What buyers praise and complain about, mined from review topics.What buyers love
“The fit comfortably for me”
“Good value for price”
“The glasses themselves are good quality”
“Color is perfect”
“Easily the most comfortable sunglasses Ive ever purchased”
“Cute and stylish”
“These are lightweight and incredible quality”
“Exactly what I needed”
“The glasses seem durable”
“Very stylish and the color is beautiful”
What buyers complain about
“To big”
“Poor quality control”
“Broke very quickly”
“it's got a little bit of a blue tint”
“Flimsy as hell”
“Too expensive for what it is”
“Not comfortable”
“they hurt”
“Cheap plastic”
“Dont clean them”
Top return reasons
Common questions
- Is purple sunglasses profitable to sell on Amazon United States?
- The niche generates $183K/yr across 75 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is +36.5%. Flapen's verdict: Worth a look (56/100).
- How competitive is the purple sunglasses niche?
- 48 brands and 59 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 42% of demand.
- What do buyers complain about in purple sunglasses?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 3.8%.
- When does demand for purple sunglasses peak?
- Demand peaks in Jun–Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the purple sunglasses niche?
- Listings span $5.15–$141.53; the average listing price is $17.18 (sweet spot $15–$100). The average incumbent carries 4,090 reviews — the moat a new listing must climb.