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Purple Suit

Fail

An estimated 16.7% of orders come back, so Purple Suit is a Fail.

Flapen Score
41
41 / 100
Ranks 11,351 of 16,930 Clothing, Shoes & Jewelry niches · −4 vs the category median of 45
Market size
$43K/yr360K searches / yr
90-day growth
-15.2%search demand this quarter
Competition
29%top-5 click share · 23 brands · 24 sellers

Flapen Score

Purple Suit against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Suit is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Suit market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Suit 360K times last year and spent an estimated $43K. The top 5 brands take 70% of clicks. Demand peaks in Apr–Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 360K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -15.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $43K a year.

Searches, last 12 months
360K
Growth, 90 days vs prior 90
-15.2%
Conversion, latest week
0.2%
Market size, estimated
$43Ka year
Peak month
October4.7× the quietest month
Top search term
purple suit89K searches a year

02 · Price

A sale here is worth $59.97.

Listings sell for $59.97 on average, from $31.13 to $82.53. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $59.97 that is $0 to $6K a year per listing.

Average price
$59.97inside the $15 to $100 sweet spot
Price range
$31.13–$82.53
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$6K
Returns
16.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #142 within Suits & Sport Coats. It carries 1,756 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
99%
Out of stock, average day
5.8%
Average rank
#142in Suits & Sport Coats
Average rating
4.35 starsAmazon United States average 4.42 stars
Average reviews
1,756per listing
Listings tracked
73

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Purple Suit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

Brands

23 falling

Sellers

24

Top-5 brand share

70%

Top 20: 98%

Top-5 click share

29%

Top 20: 60%

Open market

25%

  • Brand 136%
  • Brand 214%
  • Brand 37%
  • Brand 47%
  • Brand 55%
  • Brand 65%

Demand

Purple Suit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Oct · busiest ÷ quietest = 4.7×

Search terms

Top Purple Suit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple suit89K/yr
  • purple suit for men67K/yr
  • purple blazer men35K/yr
  • mens purple suit23K/yr
  • purple tuxedo13K/yr
  • purple suits for men13K/yr
  • purple mens suit14K/yr
  • purple suit jacket23K/yr
  • purple suit men11K/yr
  • purple tuxedo for men10K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Suit

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Size-Overall”
41%of negative reviews mention “Size-Overall”
16.7%of orders come back
“size is way too big then what i thought”
A buyer, on “Size-Overall”41% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Purple Suit questions

Answered from the same tracked data.