purple sparkly dress
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but high returns (32.2%) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Avg price
Incredible$41.33avg listing price — sweet spot $15–$100
Price range
Great$18.10–$114.80cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great357.38avg incumbent reviews — the moat a new listing must climb
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 508K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad32.2%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, purple sparkly dress is a $36K/yr Amazon United States market (508K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 51/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
purple sparkly dress market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $31K–$41K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #4,279
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 89%
- Out of stock
- 6.5%
- Avg brand age
- 25 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
88 falling
Sellers
97
Top-5 brand share
39%
Top 20: 72%
Top-5 click share
13%
Top 20: 33%
Open market
57%
- OYOANGLE11%
- FEORJGP8%
- MakeMeChic8%
- Floerns7%
- SweatyRocks5%
- calbatic4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.4% search growth over the last 90 days.Peak months: Sep, Oct · busiest ÷ quietest = 3.2×
Top purple sparkly dress search terms
- sparkly mini dress151K/yr
- yellow sequin dress30K/yr
- purple sparkly dress44K/yr
- short sparkly dress40K/yr
- sparkly short dress29K/yr
- white sequin mini dress17K/yr
- sparkle mini dress30K/yr
- glitter mini dress22K/yr
- pink sparkly dress for women24K/yr
- pink dress sparkly17K/yr
Top purple sparkly dress products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
OYOANGLE Womens Rhinestone Sequin Sparkly Cocktail Party Mini Dress Sleeveless Halter Ruched Glitter Club Wear Outfits Black M
OYOANGLE$45.973.8★19 rev
calbatic Women Sequin Sparkly Rhinestone Mini Dress Sleeveless Backless Deep V Neck Glitter Short Cami Dress Party Clubwear Pink
calbatic$43.183.9★107 rev
MakeMeChic Womens Sequin Halter Dress Backless Open Back Sparkly Bodycon Party Mini Dresses Brown Small
MakeMeChic$46.984.0★10 rev
FEORJGP Womens Sparkly Sequin Mini Dress Shiny Spaghetti Strap Short Dress Glitter Disco Slip Dress Cocktail Party Club Dress (B Gold M)
FEORJGP$34.733.8★135 rev
Pungdra Womens Sequin Dress for Women Sparkly Glitter Pink Small V Neck Shift Cocktail Disco Outfit Party Club Night Out Mini Dresses
Pungdra$34.073.7★234 rev
Newest
by launch date
Women Sparkly Sequins Dress Halter Neck Shiny Spaghetti Strap Glitter Slip Short Dress Cocktail Night Out Dresses (White S)
FEORJGP$34.8013 rev
Women Sparkly Sequins Dress Halter Neck Shiny Spaghetti Strap Glitter Slip Short Dress Cocktail Night Out Dresses (White M)
FEORJGP$33.8913 rev
SweatyRocks Womens Sequin Mini Dress Sexy Sparkly V Neck Backless Bodycon Party Cocktail Dresses Yellow Medium
SweatyRocks$38.6912 rev
OYOANGLE Womens Rhinestone Sequin Sparkly Cocktail Party Mini Dress Sleeveless Halter Ruched Glitter Club Wear Outfits Black M
OYOANGLE$45.9719 rev
OYOANGLE Womens Rhinestone Sequin Sparkly Cocktail Party Mini Dress Sleeveless Halter Ruched Glitter Club Wear Outfits Black L
OYOANGLE$45.7619 rev
Trending
90-day click momentumWomen Sparkly Sequins Dress Halter Neck Shiny Spaghetti Strap Glitter Slip Short Dress Cocktail Night Out Dresses (White S)
FEORJGP$34.803.6★
SweatyRocks Womens Sequin Mini Dress Sexy Sparkly V Neck Backless Bodycon Party Cocktail Dresses Yellow Medium
SweatyRocks$38.693.0★
OYOANGLE Womens Rhinestone Sequin Sparkly Cocktail Party Mini Dress Sleeveless Halter Ruched Glitter Club Wear Outfits Black M
OYOANGLE$45.973.8★
Popilush Sequin Mini Dress for Women - Slimming Bodycon with Cowl Neck Shapewear Cocktail Gown for Sparkly Party & Club Color Black Size M
Popilush$109.374.3★
Women Sparkly Sequins Dress Halter Neck Shiny Spaghetti Strap Glitter Slip Short Dress Cocktail Night Out Dresses (White M)
FEORJGP$33.893.6★
What buyers say about purple sparkly dress
What buyers praise and complain about, mined from review topics.What buyers love
“Fit great”
“Nice color”
“Amazing high quality bead work”
“Flattering”
“It is comfortable”
“the material is very comfortable”
“True to images”
“Shine the night”
“Great for the price”
“the elasticized strings make for a perfect fit”
What buyers complain about
“Too short”
“not the quality I was expecting”
“the material is cheap”
“Not flattering”
“narrow in the bust area”
“doesn't look exactly like listing”
“the strap broke”
“Fabric is SEE THROUGH”
“It is not worth the price”
“so it wont last forever”
Top return reasons
Common questions
- Is purple sparkly dress profitable to sell on Amazon United States?
- The niche generates $36K/yr across 234 tracked products. 2 of 107 products launched in the last 360 days are still selling. 90-day search growth is -16.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the purple sparkly dress niche?
- 88 brands and 97 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 39% of demand.
- What do buyers complain about in purple sparkly dress?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 32.2% — above our launch gate.
- When does demand for purple sparkly dress peak?
- Demand peaks in Sep–Oct; the busiest month runs 3.2× the quietest.
- What does it cost to enter the purple sparkly dress niche?
- Listings span $18.10–$114.80; the average listing price is $41.33 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.