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Purple Sparkly Dress

Maybe

The top 5 products take only 13% of clicks. But an estimated 32.2% of orders come back, so Purple Sparkly Dress is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$36K/yr508K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
13%top-5 click share · 88 brands · 97 sellers

Flapen Score

Purple Sparkly Dress against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Sparkly Dress is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Sparkly Dress market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Sparkly Dress 508K times last year and spent an estimated $36K. The top 5 brands take 39% of clicks. Demand peaks in Sep–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 508K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months
508K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
0.2%
Market size, estimated
$36Ka year
Peak month
October3.2× the quietest month
Top search term
sparkly mini dress151K searches a year

02 · Price

A sale here is worth $41.33.

Listings sell for $41.33 on average, from $18.10 to $114.80. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $41.33 that is $0 to $4K a year per listing.

Average price
$41.33inside the $15 to $100 sweet spot
Price range
$18.10–$114.80
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
32.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #4,279 within Dresses. It carries 357 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
91%
Out of stock, average day
6.5%
Average rank
#4,279in Dresses
Average rating
3.85 starsAmazon United States average 4.42 stars
Average reviews
357per listing
Listings tracked
234

04 · Newcomers

2 of last year's 107 launches cleared the first-year sales bar.

107 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
107
Successful launches
2Amazon's first-year sales bar
Average brand age
25 months

Products

Top Purple Sparkly Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 13% of clicks. An open shelf where new products get seen.

Brands

88 falling

Sellers

97

Top-5 brand share

39%

Top 20: 72%

Top-5 click share

13%

Top 20: 33%

Open market

57%

  • Brand 111%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 55%
  • Brand 64%

Demand

Purple Sparkly Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 3.2×

Search terms

Top Purple Sparkly Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • sparkly mini dress151K/yr
  • yellow sequin dress30K/yr
  • purple sparkly dress44K/yr
  • short sparkly dress40K/yr
  • sparkly short dress29K/yr
  • white sequin mini dress17K/yr
  • sparkle mini dress30K/yr
  • glitter mini dress22K/yr
  • pink sparkly dress for women24K/yr
  • pink dress sparkly17K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Sparkly Dress

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
32.2%of orders come back
“Too short”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Purple Sparkly Dress questions

Answered from the same tracked data.