Purple Socks

Shoppers searched for this 300K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months

300K

Growth, 90 days vs prior 90

-4.2%

Conversion, latest week

3.9%

Market size, estimated

$149Ka year

Peak month

December2.0× the quietest month

Top search term

purple socks135K searches a year

Listings sell for $12.87 on average, from $5.73 to $36.31. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $12.87 that is $1K to $3K a year per listing.

Average price

$12.87under the $15 to $100 sweet spot

Price range

$5.73–$36.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

1.8%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #4,433 within Socks & Hosiery. It carries 1,957 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#4,433in Socks & Hosiery

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

1,957per listing

Listings tracked

76

11 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

11

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months