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Purple Sneakers for Women

Fail

Buyers convert on only 0.2% of searches, so Purple Sneakers for Women is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$59K/yr940K searches / yr
90-day growth
-11.3%search demand this quarter
Competition
16%top-5 click share · 59 brands · 156 sellers

Flapen Score

Purple Sneakers for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Sneakers for Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Sneakers for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Sneakers for Women 940K times last year and spent an estimated $59K. The top 5 brands take 35% of clicks. Demand peaks in Oct. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 940K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $59K a year.

Searches, last 12 months
940K
Growth, 90 days vs prior 90
-11.3%
Conversion, latest week
0.2%
Market size, estimated
$59Ka year
Peak month
October2.9× the quietest month
Top search term
purple sneakers for women184K searches a year

02 · Price

A sale here is worth $39.42.

Listings sell for $39.42 on average, from $7.82 to $155.65. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $39.42 that is $0 to $4K a year per listing.

Average price
$39.42inside the $15 to $100 sweet spot
Price range
$7.82–$155.65
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
9.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 10.0% of listings are out of stock. The average listing ranks #492 within Athletic. It carries 6,231 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
98%
Out of stock, average day
10.0%
Average rank
#492in Athletic
Average rating
4.37 starsAmazon United States average 4.42 stars
Average reviews
6,231per listing
Listings tracked
145

04 · Newcomers

2 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
36 months

Products

Top Purple Sneakers for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

Brands

59 rising

Sellers

156

Top-5 brand share

35%

Top 20: 77%

Top-5 click share

16%

Top 20: 38%

Open market

60%

  • Brand 111%
  • Brand 26%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Purple Sneakers for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 2.9×

Search terms

Top Purple Sneakers for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple sneakers for women184K/yr
  • purple sneakers107K/yr
  • purple tennis shoes women96K/yr
  • purple tennis shoes62K/yr
  • purple converse70K/yr
  • purple flats77K/yr
  • purple flats for women66K/yr
  • purple nike shoes for women53K/yr
  • womens purple sneakers36K/yr
  • purple converse women30K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Sneakers for Women

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Comfort-Overall”
25%of negative reviews mention “Size-Overall”
9.9%of orders come back
“Terrible fit”
A buyer, on “Size-Overall”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Purple Sneakers for Women questions

Answered from the same tracked data.