Is purple shorts profitable to sell on Amazon United States?

The niche generates $80K/yr across 175 tracked products. 5 of 38 products launched in the last 360 days are still selling. 90-day search growth is +56.2%. Flapen's verdict: Worth a look (56/100).

How competitive is the purple shorts niche?

90 brands and 100 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 34% of demand.

What do buyers complain about in purple shorts?

Top complaints mined from reviews: Size-Overall, Waist Fit, Color. The return rate is 7.6% — above our launch gate.

When does demand for purple shorts peak?

Demand peaks in Sep–Oct; the busiest month runs 13.8× the quietest.

What does it cost to enter the purple shorts niche?

Listings span $8.22–$36.85; the average listing price is $18.70 (sweet spot $15–$100). The average incumbent carries 3,510 reviews — the moat a new listing must climb.

purple shorts

Worth a look

Shows a fragmented shelf (top 5 take 14% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Incredible34%

top-5 brand share — no brand owns this niche

Avg price

Great$18.70

avg listing price — sweet spot $15–$100

Price range

Great$8.22–$36.85

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+56.2%

90-day search growth — must beat 0% to launch

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,510.02

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$80K

$80K/yr · 597K searches

Returns

Bad7.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, purple shorts is a $80K/yr Amazon United States market (597K searches/yr). The top 5 brands hold 34% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 56/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

purple shorts market data

Units sold / yr: 4K–5K; avg 0–100/product
Revenue / yr: $75K–$94K; units × avg price
Conversion rate: 0.7%
Avg BSR: #400
Page quality: 0%
Prime: 99%
Sponsored: 79%
Out of stock: 4.2%
Avg brand age: 33 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

90 rising

Sellers

100

Top-5 brand share

34%

Top 20: 65%

Top-5 click share

14%

Top 20: 38%

Open market

62%

CRZ YOGA11%
G Gradual8%
FULLSOFT6%
PINSPARK5%
ANRABESS4%
wirarpa4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +56.2% search growth over the last 90 days.

Peak months: Sep, Oct · busiest ÷ quietest = 13.8×

Open Trend

Top purple shorts search terms

purple shorts230K/yr +47.9%0.4% conv.
purple shorts women92K/yr +63.3%0.4% conv.
purple athletic shorts31K/yr +96.2%0.5% conv.
purple biker shorts42K/yr +46.7%0.9% conv.
purple running shorts22K/yr +28.1%0.7% conv.
womens purple shorts20K/yr +125.0%0.5% conv.
lavender shorts14K/yr +61.5%0.2% conv.
purple workout shorts14K/yr +42.9%0.4% conv.
lavender shorts women10K/yr +122.2%0.3% conv.
light purple shorts14K/yr +57.0%0.3% conv.

All search terms

Top purple shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FULLSOFT High Waisted Biker Shorts for Women-5 Tummy Control Fitness Compression Athletic Workout Running Yoga Gym Soft Shorts Summer Womens Clothing Underwear Sales(Light Purple Small-Medium)

FULLSOFT$9.214.4★8,495 rev

Womens High Waisted Running Shorts Quick Dry Athletic Workout Shorts with Mesh Liner Zipper Pockets (Light Purple Medium)

THE GYM PEOPLE$19.584.3★13,592 rev

CRZ YOGA Dolphin Athletic Shorts for Women 3 - High Waisted Quick Dry for Running Workout Gym Track with Zip Pocket Lilac Medium

CRZ YOGA$25.624.6★3,891 rev

Womens Running Shorts with Zipper Pockets Quick Dry Athletic Workout Gym 3 Short Shorts for Women with Comfy Liner Purple Medium

G Gradual$19.564.3★1,327 rev

G Gradual Womens Running Shorts with Mesh Liner 3 Workout Athletic Shorts for Women with Phone Pockets(Dusty Purple Medium)

G Gradual$21.134.2★2,510 rev

Newest

by launch date

PINSPARK Womans High Waisted Running Athletic Shorts Wide Waist Tummy Control Active Workout Shorts 2-in-1 Tennis Yoga Shorts with Side Pockets Lilac Large

PINSPARK$17.74268 rev

5mo ago

Womens Athletic Running Shorts 5 High Waisted Summer Workout Gym Shorts with Zipper Pockets Lightweight Quick Dry Purple M

KPSUN$20.5978 rev

6mo ago

ANRABESS Boxer Shorts for Women Gingham Plaid Elastic Waist Ruffle Perfect for Lounge Pajama&Sleep Cute Casual Summer Bottoms Purple White Plaid Large

ANRABESS$15.68738 rev

7mo ago

Soothfeel High Waisted Athletic Running Shorts for Women Dolphin Short High Split Quick Dry Gym Workout Shorts with Liner (Purple S)

Soothfeel$15.87696 rev

8mo ago

Olmlmt Biker Shorts Women with Pockets High Waisted Spandex Workout Shorts for Yoga Gym Running Dark Purple

Olmlmt$18.86188 rev

1y ago

What buyers say about purple shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Comfort-Overall19%

“So comfortable”

Size-Overall17%

“Fits well”

Color10%

“Color is pretty”

Soft Feel6%

“So soft and buttery”

Quality-Overall6%

“These are well made”

Exercise/Sports Suitability6%

“Great athletic shorts”

Pockets/Compartments6%

“Love all the pockets”

Material Quality3%

“Great quality material”

Value For Money3%

“Great DEAL”

Stretchability/Expandability/Elasticity2%

“Love the stretchiness of the fabric”

What buyers complain about

Size-Overall19%

“Runs large”

Waist Fit5%

“the high waisted band doesnt do much to support”

Color4%

“I was worried about the purple since more often than not things that are labeled purple show up”

Quality-Overall4%

“These shorts are poorly made”

Transparency3%

“Not see through. at least for mine its not in purple”

Thickness3%

“Very thin”

Thin2%

“Thin fabric”

Exercise/Sports Suitability2%

“Not for running”

Fastener Quality2%

“Buttons all popped off including waist button and pocket buttons”

Adhesion/Stickiness2%

“The fabric sticks to the leg”

Top return reasons

Size-Overall49%

Waist Fit10%

Length9%

Color6%

Thigh Fit4%

Material Quality4%

Inseam Fit3%

Hip Fit3%

Thin3%

Advertised Vs Actual Product2%

Common questions

Is purple shorts profitable to sell on Amazon United States?: The niche generates $80K/yr across 175 tracked products. 5 of 38 products launched in the last 360 days are still selling. 90-day search growth is +56.2%. Flapen's verdict: Worth a look (56/100).
How competitive is the purple shorts niche?: 90 brands and 100 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 34% of demand.
What do buyers complain about in purple shorts?: Top complaints mined from reviews: Size-Overall, Waist Fit, Color. The return rate is 7.6% — above our launch gate.
When does demand for purple shorts peak?: Demand peaks in Sep–Oct; the busiest month runs 13.8× the quietest.
What does it cost to enter the purple shorts niche?: Listings span $8.22–$36.85; the average listing price is $18.70 (sweet spot $15–$100). The average incumbent carries 3,510 reviews — the moat a new listing must climb.