Purple Shorts

Shoppers searched for this 597K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +56.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $80K a year.

Searches, last 12 months

597K

Growth, 90 days vs prior 90

+56.2%

Conversion, latest week

0.7%

Market size, estimated

$80Ka year

Peak month

October13.8× the quietest month

Top search term

purple shorts230K searches a year

Listings sell for $18.70 on average, from $8.22 to $36.85. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $18.70 that is $0 to $2K a year per listing.

Average price

$18.70inside the $15 to $100 sweet spot

Price range

$8.22–$36.85

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

7.6%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.2% of listings are out of stock. The average listing ranks #400 within Active Shorts. It carries 3,510 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

99%

Out of stock, average day

4.2%

Average rank

#400in Active Shorts

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

3,510per listing

Listings tracked

175

38 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

38

Successful launches

5Amazon's first-year sales bar

Average brand age

33 months