Purple Scarf

Shoppers searched for this 538K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -18.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $159K a year.

Searches, last 12 months

538K

Growth, 90 days vs prior 90

-18.2%

Conversion, latest week

2.9%

Market size, estimated

$159Ka year

Peak month

October3.9× the quietest month

Top search term

purple scarf182K searches a year

Listings sell for $10.36 on average, from $4.67 to $20.13. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $10.36 that is $1K to $3K a year per listing.

Average price

$10.36under the $15 to $100 sweet spot

Price range

$4.67–$20.13

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

7.9%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #216 within Scarves & Wraps. It carries 2,362 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

5.8%

Average rank

#216in Scarves & Wraps

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,362per listing

Listings tracked

58

8 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months