purple scapular
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Review moat
Great169.14avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Avg price
Great$16.60avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$5.97–$29.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$21K$21K/yr · 21K searches
According to Flapen's Amazon United States niche tracking, purple scapular is a $21K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep. Verdict: Skip it — 41/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
purple scapular market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $33K–$42K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #16,612
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 5.0%
- Avg brand age
- 47 months
- Avg seller age
- 188 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 flat
Sellers
16
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
4%
- TALPGOD49%
- Viatheo18%
- ESNOY14%
- Tierra Espirituosa7%
- ANDHOM5%
- Westmon Works3%
- Open — no brand owns it (2 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 73 weeks — +9.4% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.7×
Top purple scapular search terms
- escapulario morado6K/yr
- purple scapular5K/yr
- escapulario morado de marie julie jahenny grande3K/yr
- purple scapulars catholic5K/yr
- purple scapular marie julie jahenny1K/yr
- escapulario morado de marie julie jahenny214/yr
Top purple scapular products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Scapulars Catholic 3 Pack Bulk Brown Scapular Of Our Lady Of Mount Carmel Escapularios Catolicos Scapular Catholic Necklaces Gift For Women Man With St Benedict Medal Crucifix Mexican Decoration
TALPGOD$14.124.8★581 rev
Viatheo Catholic Scapular Marie Julie Jahenny Purple Scapular of Blessing and Protection - Small Handmade Wool Religious Necklace for Women - Escapulario Morado
Viatheo$13.044.8★29 rev
Scapulars Catholic Purple Scapular of Benediction and Protection Scapular of Marie Julie Jahenny Escapularios Catolicos Handmade Scapulars Catholic Necklace Gift for Church Religious Decor
ESNOY$13.724.8★550 rev
TALPGOD Purple Escapularios Catolicos Catholic Scapular Marie Julie Jahenny of Benediction with Protection Cross of Forgiveness and Medal of Our Mother of Good Guard
TALPGOD$16.214.7★73 rev
Scapulars Catholic 3 Pack Bulk Brown Scapular Escapularios Catolicos Scapular Catholic Gift For First Holy Communion and Confirmation With St Benedict Medal Crucifix Mexican Folk Art Decoration
TALPGOD$13.444.8★581 rev
Newest
by launch dateViatheo Catholic Scapular Marie Julie Jahenny Purple Scapular of Blessing and Protection - Small Handmade Wool Religious Necklace for Women - Escapulario Morado
Viatheo$13.0429 rev
Purple Scapular of Benediction and Protection Catholic Devotional Necklace
Westmon Works$12.972 rev
Clergy Vestment Robe Scapular Church Minister Choir Overlay Stole Gold Cross Scapular (Purple 61in/155cm)
ANDHOM$29.372 rev
ANDHOM Clergy Vestment Robe Scapular Church Minister Choir Overlay Stole Gold Cross Scapular (Purple+Cross 61in/155cm)
ANDHOM$29.701 rev
Small Purple Scapular Marie Julie Jahenny of Benediction and Protection Cross of Forgiveness and Medal of Our Mother of Good Guard Catholic Necklace Escapulario Morado
Tierra Espirituosa$13.7010 rev
Trending
90-day click momentumViatheo Catholic Scapular Marie Julie Jahenny Purple Scapular of Blessing and Protection - Small Handmade Wool Religious Necklace for Women - Escapulario Morado
Viatheo$13.044.8★
Scapulars Catholic 3 Pack Bulk Brown Scapular Of Our Lady Of Mount Carmel Escapularios Catolicos Scapular Catholic Necklaces Gift For Women Man With St Benedict Medal Crucifix Mexican Decoration
TALPGOD$14.124.8★
Small Purple Scapular Marie Julie Jahenny of Benediction and Protection Cross of Forgiveness and Medal of Our Mother of Good Guard Catholic Necklace Escapulario Morado
Tierra Espirituosa$13.704.4★
Scapulars Catholic 3 Pack Bulk Brown Scapular Escapularios Catolicos Scapular Catholic Gift For First Holy Communion and Confirmation With St Benedict Medal Crucifix Mexican Folk Art Decoration
TALPGOD$13.444.8★
Tierra Espirituosa Purple Scapular Catholic Marie Julie Jahenny of Benediction and Protection Cross of Forgiveness and Medal of Our Mother of Good Guard Escapulario Morado Catolico
Tierra Espirituosa$18.974.2★
What buyers say about purple scapular
What buyers praise and complain about, mined from review topics.What buyers love
“Very well made scapular”
“Good fit”
“I love the peaceful comfort it brings to me as it reminds mem to say my morning”
“It is aesthetically pleasing”
“As promised”
“The colors are outstanding, and its genuinely pleasant to look at and hold”
“The scapular is a good value for the price because of the careful manufacturing and beautiful result and because of the size and spiritual value of the piece”
“Great material and the craftsmanship is impeccable”
“Its very durable”
“Soft”
What buyers complain about
“very large”
“I think it is made with felt”
“Photos illustrations are deceiving”
“although not completely smooth”
Top return reasons
Common questions
- Is purple scapular profitable to sell on Amazon United States?
- The niche generates $21K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +9.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the purple scapular niche?
- 8 brands and 16 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in purple scapular?
- Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 1.5%.
- When does demand for purple scapular peak?
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- What does it cost to enter the purple scapular niche?
- Listings span $5.97–$29.70; the average listing price is $16.60 (sweet spot $15–$100). The average incumbent carries 169 reviews — the moat a new listing must climb.