Is purple robe profitable to sell on Amazon United States?

The niche generates $36K/yr across 57 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (40/100).

How competitive is the purple robe niche?

20 brands and 26 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in purple robe?

Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 3.9%.

When does demand for purple robe peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 8.7× the quietest.

What does it cost to enter the purple robe niche?

Listings span $8.11–$53.26; the average listing price is $21.89 (sweet spot $15–$100). The average incumbent carries 4,792 reviews — the moat a new listing must climb.

purple robe

Skip it

A small market ($36K/yr) — this niche doesn't clear our bar today.

Avg price

Great$21.89

avg listing price — sweet spot $15–$100

Competition

Great32%

top-5 click share — an open shelf

Price range

Great$8.11–$53.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Returns

Okay3.9%

return rate — above 5% kills the launch gate

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,792.19

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-12.1%

90-day search growth — must beat 0% to launch

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Market size

Bad$36K

$36K/yr · 193K searches

According to Flapen's Amazon United States niche tracking, purple robe is a $36K/yr Amazon United States market (193K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

purple robe market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $55K–$66K; units × avg price
Conversion rate: 0.8%
Avg BSR: #118
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 0.0%
Avg brand age: 48 months
Avg seller age: 179 days

Competition & brand share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

Brands

20 rising

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

32%

Top 20: 68%

Open market

22%

PAVILIA51%
Ekouaer8%
Eonkasp6%
Yurhap6%
HEARTNICE4%
BABEYOND4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 8.7×

Open Trend

Top purple robe search terms

purple robe79K/yr -2.4%0.8% conv.
purple robes for women47K/yr -26.7%1.2% conv.
purple silk robe9K/yr +5.7%0.5% conv.
lavender robe9K/yr -8.4%0.7% conv.
lavender robes for women7K/yr -16.9%0.6% conv.
purple satin robe5K/yr -15.0%0.3% conv.
purple bathrobe7K/yr -14.2%1.3% conv.
purple bath robe6K/yr +3.1%0.9% conv.
purple robes5K/yr -18.3%0.3% conv.
robe purple4K/yr +17.9%1.0% conv.

All search terms

Top purple robe products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PAVILIA Purple Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women S/M

PAVILIA$20.224.5★3,475 rev

PAVILIA Purple Women Robe Fleece Plush Soft Fluffy Fuzzy Cozy Warm Lightweight Bathrobe Shower Spa House Long Robe for Women L/XL

PAVILIA$20.274.5★3,475 rev

Eonkasp Plush Soft Robes for Women Premium Fleece Womens Robe Cozy Warm Bathrobe Purple S-M

Eonkasp$17.724.6★1,387 rev

PAVILIA Premium Womens Plush Soft Robe Fluffy Warm Fleece Sherpa Shaggy Bathrobe (S/M Lavender)

PAVILIA$29.464.6★13,026 rev

Yurhap Premium Robes for Women - Super Soft Cozy Fleece Womens Robe Plush Long Bathrobe

Yurhap$21.354.7★3,616 rev

Newest

by launch date

ASIDEMOND Womens Short Silky Satin Kimono Robe Bridal Bridesmaid Wedding Party Sleepwear with Pockets Deep purple 2XL/3XL

ASIDEMOND$8.1158 rev

6mo ago

Avidlove Mesh Lingerie Robe Sets for Women Sexy Nightgown Long Sleeve Kimono Ruffle Nighty With Thong Purple L

Avidlove$12.4477 rev

9mo ago

PAVILIA Womens Plush Fleece Robe Super Soft Long Bathrobe with Pockets Cozy Lightweight Ribbed House Robe for Spa Lounging Purple L/XL

PAVILIA$18.7998 rev

10mo ago

Eonkasp Plush Soft Robes for Women Premium Fleece Womens Robe Cozy Warm Bathrobe Purple S-M

Eonkasp$17.721,387 rev

1y ago

Eonkasp Plush Soft Robes for Women Premium Fleece Womens Robe Cozy Warm Bathrobe Lavender S-M

Eonkasp$16.751,387 rev

1y ago

What buyers say about purple robe

What buyers praise and complain about, mined from review topics.

What buyers love

Soft Feel26%

“It's very soft”

Comfort-Overall12%

“Very Comfortable”

Warmth12%

“Nice & Warm”

Size-Overall9%

“Fits to size”

Color9%

“Color is accurate”

Quality-Overall7%

“the quality was exactly as stated”

Weight Light3%

“Lightweight Robe”

Value For Money3%

“Worth the money”

Gifting Purpose2%

“Awesome birthday gift”

Advertised Vs Actual Product1%

“As advertised”

What buyers complain about

Size-Overall10%

“I dont like the fit”

Thickness8%

“Not very thick”

Material Quality6%

“cheap material”

Thin6%

“Too thin”

Quality-Overall5%

“Appears cheap”

Color3%

“Color does not match what was advertised”

Pilling/Linting3%

“I had lint on all of my other clothes”

Arm Fit3%

“Huge hole in arm”

Length2%

“Is not the way they so it was is to thin and to long”

Weight Heavy2%

“was so heavy when wet in the washer”

Top return reasons

Size-Overall34%

Material Quality10%

Length9%

Color7%

Thin6%

Sleeve Fit6%

Advertised Vs Actual Product3%

Chest Fit3%

Quality-Overall2%

Waist Fit2%

Common questions

Is purple robe profitable to sell on Amazon United States?: The niche generates $36K/yr across 57 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (40/100).
How competitive is the purple robe niche?: 20 brands and 26 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in purple robe?: Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 3.9%.
When does demand for purple robe peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 8.7× the quietest.
What does it cost to enter the purple robe niche?: Listings span $8.11–$53.26; the average listing price is $21.89 (sweet spot $15–$100). The average incumbent carries 4,792 reviews — the moat a new listing must climb.