Purple Purse

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $374K a year.

Searches, last 12 months

1.1M

Growth, 90 days vs prior 90

-1.1%

Conversion, latest week

1.2%

Market size, estimated

$374Ka year

Peak month

April1.8× the quietest month

Top search term

purple purse327K searches a year

Listings sell for $27.93 on average, from $8.24 to $256.59. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At $27.93 that is $0 to $3K a year per listing.

Average price

$27.93inside the $15 to $100 sweet spot

Price range

$8.24–$256.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.3%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #353 within Clutches & Evening Bags. It carries 2,973 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

99%

Out of stock, average day

3.2%

Average rank

#353in Clutches & Evening Bags

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

2,973per listing

Listings tracked

125

21 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

21

Successful launches

6Amazon's first-year sales bar

Average brand age

33 months