purple poncho
Worth a lookShows no brand lock-in (top 5 brands take 51% of clicks), but a small market ($10K/yr) keeps it on the watch list.
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Avg price
Good$14.91avg listing price — sweet spot $15–$100
Price range
Good$7.13–$36.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Review moat
Okay2,772.56avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 27K searches
According to Flapen's Amazon United States niche tracking, purple poncho is a $10K/yr Amazon United States market (27K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
purple poncho market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- $19K–$22K
- units × avg price
- Conversion rate
- 2.4%
- Avg BSR
- #1,071
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 1.0%
- Avg brand age
- 40 months
- Avg seller age
- 200 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
32
Top-5 brand share
51%
Top 20: 92%
Top-5 click share
33%
Top 20: 79%
Open market
44%
- Hitituto20%
- Vicarly10%
- SHU-SHI8%
- Bruvoalon7%
- Borogo6%
- Cosowe6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.9×
Top purple poncho search terms
- purple poncho17K/yr
- purple rain poncho5K/yr
- purple ponchos for women4K/yr
- ravens poncho850/yr
Top purple poncho products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Disposable Rain Ponchos - Extra Long Waterproof Emergency Poncho with Hood for Adults Bulk Family 6 Pack Raincoat for Park Concerts Hiking Camping Essentials Home Emergency Survival Kits Purple
Hitituto$10.114.4★1,133 rev
Bruvoalon 6 & 20 & 50 Pack Disposable Rain Ponchos for Adults/Youth Waterproof PE Raincoats with Drawstring Camping/Emergency Purple
Bruvoalon$7.134.2★589 rev
Cosowe Rain Ponchos for Adults Reusable 2 Pcs Raincoats for Women Men with Hood (F-Purple)
Cosowe$10.384.4★6,781 rev
Borogo 2 Pack Rain Ponchos for Adults Reusable - Raincoats Survival Emergency Heavy Duty Rain Coat with Drawstring Hood Purple
Borogo$10.104.5★1,997 rev
LOMON Sheer Ponchos for Women Crochet Coverups for Women Trendy Shrugs Fashion Womens Summer Tops 2026 Purple
LOMON$17.494.5★111 rev
Newest
by launch dateLOMON Sheer Ponchos for Women Crochet Coverups for Women Trendy Shrugs Fashion Womens Summer Tops 2026 Purple
LOMON$17.49111 rev
Saodimallsu Womens Sheer Cover Ups Lightweight Crochet Knit Mesh Shrug Summer Trendy Batwing Sleeve Boho Poncho Tops Purple
Saodimallsu$12.32205 rev
Vicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Dark Purple L
Vicarly$14.94263 rev
Vicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Beige Medium
Vicarly$10.16263 rev
Vicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Light Purple M
Vicarly$14.56263 rev
Trending
90-day click momentumVicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Light Purple M
Vicarly$14.564.3★
Vicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Dark Purple M
Vicarly$14.904.3★
Vicarly Off The Shoulder Sheer Crochet Vacation Outfits Poncho Sweater Top Summer Beach Cover Up Women See Though Thru Festival Shawls Bolero Shrug Rave Resort Going Out Wear Swimsuit Beige Medium
Vicarly$10.164.3★
Hitituto Disposable Rain Ponchos - Extra Long Waterproof Emergency Poncho with Hood for Adults Bulk Family 6 Pack Raincoat for Park Concerts Hiking Camping Essentials Assorted Colors
Hitituto$10.044.4★
Borogo 2 Pack Rain Ponchos for Adults Reusable - Raincoats Survival Emergency Heavy Duty Rain Coat with Drawstring Hood Purple&Pink
Borogo$9.914.5★
What buyers say about purple poncho
What buyers praise and complain about, mined from review topics.What buyers love
“Fits perfectly”
“Excellent price”
“Convenient purchase”
“Great price and great quality, covers large sizes”
“As shown”
“the colors are beautiful”
“Lightweight and pretty”
“Held up really well for the conditions”
“Easy to carry”
“The waterproofing works well—even in a steady rain”
What buyers complain about
“Extremely thin”
“Poor quality”
“Very big”
“The material is kind of gauze-like”
“One breeze and they break”
“Cheap”
“Very thin”
“I would not suggest using them if you know the rain will last long”
“Its not sturdy it like a flimsy sandwich bag”
“False advertising”
Top return reasons
Common questions
- Is purple poncho profitable to sell on Amazon United States?
- The niche generates $10K/yr across 43 tracked products. 1 of 15 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (50/100).
- How competitive is the purple poncho niche?
- 29 brands and 32 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in purple poncho?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 2.9%.
- When does demand for purple poncho peak?
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 3.9× the quietest.
- What does it cost to enter the purple poncho niche?
- Listings span $7.13–$36.74; the average listing price is $14.91 (sweet spot $15–$100). The average incumbent carries 2,773 reviews — the moat a new listing must climb.