purple pashmina
Skip itA small market ($26K/yr) — this niche doesn't clear our bar today.
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Good$8.88–$30.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$14.02avg listing price — sweet spot $15–$100
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Review moat
Okay2,521.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Returns
Bad5.9%return rate — above 5% kills the launch gate
Market size
Bad$26K$26K/yr · 69K searches
According to Flapen's Amazon United States niche tracking, purple pashmina is a $26K/yr Amazon United States market (69K searches/yr). The top 5 brands hold 46% of demand. Verdict: Skip it — 48/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
purple pashmina market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $35K–$42K
- units × avg price
- Conversion rate
- 2.7%
- Avg BSR
- #122
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 90%
- Out of stock
- 0.3%
- Avg brand age
- 44 months
- Avg seller age
- 191 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
33 rising
Sellers
35
Top-5 brand share
46%
Top 20: 87%
Top-5 click share
34%
Top 20: 67%
Open market
48%
- AUSEKALY14%
- Achillea13%
- Ciormis7%
- FURTALK7%
- VViViD6%
- Plum Feathers5%
Demand
Weekly Amazon search volume, last 11 weeks — +19.4% search growth over the last 90 days.Top purple pashmina search terms
- purple pashmina37K/yr
- purple wrap20K/yr
- purple shaw5K/yr
- dark purple shawl6K/yr
Top purple pashmina products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Achillea Soft Silky Reversible Paisley Pashmina Shawl Wrap Scarf w/Fringes (Tapestry Purple)
Achillea$16.784.7★10,278 rev
AUSEKALY Pashmina Feel Shawls Wraps for Women Rave Scarf Soft Silky Reversible Men Scarves Purple Black
AUSEKALY$13.124.7★136 rev
FURTALK Reversible Paisley Pashmina Shawl Wraps for Women Soft Exotic Indian Rave Scarf for Evening Dress Festival Scarves
FURTALK$15.034.7★381 rev
Plum Feathers Pashmina Scarf with Ethnic Tapestry Style Paisley Pattern - 67 x 28 Everyday Pashmina Travel Wrap and Shawl (Purple Tapestry)
Plum Feathers$19.094.7★3,680 rev
AUSEKALY Pashmina Feel Shawls Wraps for Women Rave Scarf Soft Silky Reversible Men Scarves Purple Blue
AUSEKALY$12.934.7★136 rev
Newest
by launch date
Womens Chiffon Shawl Wraps Shrug for Evening Dress Wedding Cape Bolero Flapper Party Cover Up Purple One Size
Avidlove$11.8563 rev
Wendyfull Pashmina Shawls and Wraps w/Fringe Two Tone Vintage Jacquard Paisley Rave Scarf for Weddings Festival (Purple)
Wendyfull$13.03130 rev
Ciormis Women pashmina Rave Warm Winter Purple Pashmina Scarves Shawl Wraps for Evening Dresses(US-Black Purple Paisley)
Ciormis$13.341,001 rev
CAKAWIND Womens Paisley Pashmina Rave Scarf Shawl Wraps Festival Accessory
CAKAWIND$14.8341 rev
AUSEKALY Pashmina Feel Shawls Wraps for Women Rave Scarf Soft Silky Reversible Men Scarves Purple Black
AUSEKALY$13.12136 rev
Trending
90-day click momentum
YANIBEST Adjustable Satin Bonnet for Sleeping Women Double Layer Hair Wrap Reduce Friction Prevent Frizz Natural Curly Hair Purple
YANIBEST$14.214.4★
Womens Chiffon Shawl Wraps Shrug for Evening Dress Wedding Cape Bolero Flapper Party Cover Up Purple One Size
Avidlove$11.854.2★
Plum Feathers Tapestry Ethnic Paisley Pattern Pashmina Scarf grape
Plum Feathers$17.214.7★
Wendyfull Pashmina Shawls and Wraps w/Fringe Two Tone Vintage Jacquard Paisley Rave Scarf for Weddings Festival (Purple)
Wendyfull$13.034.6★
FURTALK Reversible Paisley Pashmina Shawl Wraps for Women Soft Exotic Indian Rave Scarf for Evening Dress Festival Scarves
FURTALK$15.034.7★
What buyers say about purple pashmina
What buyers praise and complain about, mined from review topics.What buyers love
“The color was beautiful”
“SO SOFT”
“Its a great quality shawl”
“Very comfy”
“Good fit”
“Warm and soft”
“The material is smooth and nice”
“is a weight that provides warmth without being too bulky”
“gift was well received”
“as advertised”
What buyers complain about
“colors aren't even close to what is pictured”
“the material wouldn't lay right”
“not match my dress”
“POOR QUALITY”
“WAY TOO THIN”
“Falls right off”
“Had a slight odor from being boxed”
“It is heavier than I expected for summer wrap”
“see it coming apart”
“how is this supposed to keep me warm when theres no thickness to it”
Top return reasons
Common questions
- Is purple pashmina profitable to sell on Amazon United States?
- The niche generates $26K/yr across 58 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is +19.4%. Flapen's verdict: Skip it (48/100).
- How competitive is the purple pashmina niche?
- 33 brands and 35 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 46% of demand.
- What do buyers complain about in purple pashmina?
- Top complaints mined from reviews: Color, Material Quality, Size-Overall. The return rate is 5.9% — above our launch gate.
- What does it cost to enter the purple pashmina niche?
- Listings span $8.88–$30.62; the average listing price is $14.02 (sweet spot $15–$100). The average incumbent carries 2,522 reviews — the moat a new listing must climb.