Purple Pashmina

Shoppers searched for this 69K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved +19.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $26K a year.

Searches, last 12 months

69K

Growth, 90 days vs prior 90

+19.4%

Conversion, latest week

2.7%

Market size, estimated

$26Ka year

Top search term

purple pashmina37K searches a year

Listings sell for $14.02 on average, from $8.88 to $30.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $14.02 that is $0 to $1K a year per listing.

Average price

$14.02under the $15 to $100 sweet spot

Price range

$8.88–$30.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

5.9%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #122 within Scarves & Wraps. It carries 2,522 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

0.3%

Average rank

#122in Scarves & Wraps

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

2,522per listing

Listings tracked

58

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

1Amazon's first-year sales bar

Average brand age

44 months