Purple Pants

Shoppers searched for this 744K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -18.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $66K a year.

Searches, last 12 months

744K

Growth, 90 days vs prior 90

-18.9%

Conversion, latest week

0.3%

Market size, estimated

$66Ka year

Peak month

October4.5× the quietest month

Top search term

purple pants221K searches a year

Listings sell for $26.25 on average, from $9.18 to $46.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $26.25 that is $0 to $3K a year per listing.

Average price

$26.25inside the $15 to $100 sweet spot

Price range

$9.18–$46.25

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

13.5%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #4,305 within Pants. It carries 3,749 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

98%

Out of stock, average day

5.9%

Average rank

#4,305in Pants

Average rating

4.19 starsAmazon United States average 4.42 stars

Average reviews

3,749per listing

Listings tracked

140

42 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

42

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months