Purple Pajamas for Women

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -25.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

463K

Growth, 90 days vs prior 90

-25.8%

Conversion, latest week

0.6%

Market size, estimated

$52Ka year

Peak month

December2.9× the quietest month

Top search term

purple pajamas101K searches a year

Listings sell for $18.76 on average, from $9.59 to $37.27. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.76 that is $0 to $2K a year per listing.

Average price

$18.76inside the $15 to $100 sweet spot

Price range

$9.59–$37.27

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #364 within Sleep & Lounge. It carries 1,876 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

99%

Out of stock, average day

7.6%

Average rank

#364in Sleep & Lounge

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

1,876per listing

Listings tracked

157

42 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

42

Successful launches

5Amazon's first-year sales bar

Average brand age

32 months