purple pajamas for women
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Competition
Incredible15%top-5 click share — an open shelf
Avg price
Great$18.76avg listing price — sweet spot $15–$100
Price range
Great$9.59–$37.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,876.21avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Bad5.3%return rate — above 5% kills the launch gate
Market size
Bad$52K$52K/yr · 463K searches
Growth
Bad-25.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, purple pajamas for women is a $52K/yr Amazon United States market (463K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
purple pajamas for women market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $56K–$75K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #364
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 89%
- Out of stock
- 7.6%
- Avg brand age
- 32 months
- Avg seller age
- 171 days
Competition & brand share
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.Brands
38 rising
Sellers
41
Top-5 brand share
83%
Top 20: 95%
Top-5 click share
15%
Top 20: 41%
Open market
16%
- Ekouaer58%
- SHEFOTY17%
- ArthomaHige4%
- SIHA2%
- BiueLetter1%
- SWOMOG1%
- Open — no brand owns it (32 brands, 16%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -25.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.9×
Top purple pajamas for women search terms
- purple pajamas101K/yr
- purple pajamas for women set83K/yr
- purple pjs36K/yr
- purple silk pajamas36K/yr
- purple pajama set30K/yr
- purple pjs for women set36K/yr
- purple pj set17K/yr
- purple pajamas for women25K/yr
- purple satin pajamas21K/yr
- lavender pajamas for women set13K/yr
Top purple pajamas for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ekouaer Womens Silk Satin Pajama Sets Soft Short Sleeve Button Down Sleepwear Top and Shorts 2 Piece Pjs Lounge Set Purple M
Ekouaer$18.874.6★1,877 rev
Ekouaer Womens Satin Pajamas Set Button Down 2 Piece Silk Pjs Shorts Set Ruffle Lingerie Notch Collar Sleepwear Purple S
Ekouaer$15.754.4★1,523 rev
Womens Silk Satin Pajamas Set Short Sleeve Pj Soft Button Down 2 Piece Pjs Shorts Sets Lingerie Notch Collar Loungewear Ladies Pajama Womens Cute Silky Lounge Set Purple Stripes Bow Nightwear L
ArthomaHige$12.694.7★42 rev
Ekouaer Silk Pajamas for Women Set Bridal Satin Pjs Short Sleeve Shorts Sleepwear Loungewear Casual Button Up 2 Piece Sleeping Set Lilac Large
Ekouaer$18.354.6★7,193 rev
Satin Silk Pajamas for Women Pajama Set With Long Sleeve Button-Down Satin Pajamas Sleepwear Purple M
SIHA$19.864.5★1,582 rev
Newest
by launch dateWomens Silk Satin Pajamas Set Short Sleeve Pj Soft Button Down 2 Piece Pjs Shorts Sets Lingerie Notch Collar Loungewear Ladies Pajama Womens Cute Silky Lounge Set Purple Stripes Bow Nightwear L
ArthomaHige$12.6942 rev
Womens Silk Satin Pajamas Set Short Sleeve Pj Soft Button Down 2 Piece Pjs Shorts Sets Lingerie Notch Collar Loungewear Ladies Pajama Womens Cute Silky Lounge Set Purple Stripes Bow Nightwear M
ArthomaHige$12.6642 rev
BiueLetter Womens Satin Silk Pajamas Set Soft Loungewear Pjs 2 Piece Button Down Short Sleeve Notch Collar Sleepwear
BiueLetter$11.6439 rev
Ekouaer Pajama for Women Set 2 Piece Ruffle Pjs Soft Tank Top and Shorts Sleepwear Set Bridal Pajama Set for Women Light Purple Medium
Ekouaer$19.65296 rev
Ekouaer Womens Pajama Sets Button Down Pjs Lounge Sets 2 Piece Short Sleeve Sleepwear Soft Comfy Loungewear Purple M
Ekouaer$26.19192 rev
Trending
90-day click momentum
SHEFOTY Silk Pajamas for Women Short Sleeve Sleepwear Soft Button Down Loungewear 2 Piece Satin Pjs Shorts Set S-XXL Lavender
SHEFOTY$11.674.6★
BiueLetter Womens Satin Silk Pajamas Set Soft Loungewear Pjs 2 Piece Button Down Short Sleeve Notch Collar Sleepwear
BiueLetter$11.644.6★
Ekouaer Pajama for Women Set 2 Piece Ruffle Pjs Soft Tank Top and Shorts Sleepwear Set Bridal Pajama Set for Women Light Purple Medium
Ekouaer$19.654.6★
Womens Silk Satin Pajamas Set Short Sleeve Pj Soft Button Down 2 Piece Pjs Shorts Sets Lingerie Notch Collar Loungewear Ladies Pajama Womens Cute Silky Lounge Set Purple Stripes Bow Nightwear L
ArthomaHige$12.694.7★
Womens Silk Satin Pajamas Set Short Sleeve Pj Soft Button Down 2 Piece Pjs Shorts Sets Lingerie Notch Collar Loungewear Ladies Pajama Womens Cute Silky Lounge Set Purple Stripes Bow Nightwear M
ArthomaHige$12.664.7★
What buyers say about purple pajamas for women
What buyers praise and complain about, mined from review topics.What buyers love
“Extremely comfortable”
“not too tight”
“Silky soft”
“The color is really cute”
“Good quality, nice patterns”
“Good for the price”
“Well made, material is so soft and comfortable”
“They're easy to wash, and they don't have any obvious wear and tear after a couple wears and washes”
“Looks like the picture shown”
“They come out of washer”
What buyers complain about
“the shorts were WAY too big”
“Pretty disappointing because the color is really pretty”
“Buttons and material is cheap”
“I will say this one is probably a little thinner”
“Received Used Item in Open Package”
“Returned for inappropriate length”
“Arm holes pull when you extend”
“they do not stretch”
“Very thin material”
“could be a little softer”
Top return reasons
Common questions
- Is purple pajamas for women profitable to sell on Amazon United States?
- The niche generates $52K/yr across 157 tracked products. 5 of 42 products launched in the last 360 days are still selling. 90-day search growth is -25.8%. Flapen's verdict: Skip it (39/100).
- How competitive is the purple pajamas for women niche?
- 38 brands and 41 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in purple pajamas for women?
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 5.3% — above our launch gate.
- When does demand for purple pajamas for women peak?
- Demand peaks in Dec; the busiest month runs 2.9× the quietest.
- What does it cost to enter the purple pajamas for women niche?
- Listings span $9.59–$37.27; the average listing price is $18.76 (sweet spot $15–$100). The average incumbent carries 1,876 reviews — the moat a new listing must climb.