Purple Necklace

Shoppers searched for this 571K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $191K a year.

Searches, last 12 months

571K

Growth, 90 days vs prior 90

+0.3%

Conversion, latest week

2.0%

Market size, estimated

$191Ka year

Peak month

October2.0× the quietest month

Top search term

purple necklace141K searches a year

Listings sell for $17.08 on average, from $6.28 to $46.48. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $17.08 that is $0 to $2K a year per listing.

Average price

$17.08inside the $15 to $100 sweet spot

Price range

$6.28–$46.48

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.4%of orders · Amazon United States median 2.1%

77% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #501 within Jewelry Sets. It carries 1,226 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings

77%

Prime listings

99%

Out of stock, average day

3.6%

Average rank

#501in Jewelry Sets

Average rating

4.41 starsAmazon United States average 4.42 stars

Average reviews

1,226per listing

Listings tracked

116

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months