purple necklace
Worth a lookShows no brand lock-in (top 5 brands take 27% of clicks), but high returns (5.4%) keeps it on the watch list.
Brand share
Incredible27%top-5 brand share — no brand owns this niche
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$17.08avg listing price — sweet spot $15–$100
Price range
Great$6.28–$46.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,225.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay$191K$191K/yr · 571K searches
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad5.4%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, purple necklace is a $191K/yr Amazon United States market (571K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
purple necklace market data
- Units sold / yr
- 10K–13K
- avg 0–100/product
- Revenue / yr
- $171K–$214K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #501
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 77%
- Out of stock
- 3.6%
- Avg brand age
- 36 months
- Avg seller age
- 177 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
72 falling
Sellers
93
Top-5 brand share
27%
Top 20: 70%
Top-5 click share
19%
Top 20: 52%
Open market
69%
- BriLove6%
- Flyonce6%
- Paxuan6%
- KONPJE5%
- LMXXVJ4%
- Wovanoo4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 2.0×
Top purple necklace search terms
- purple necklace141K/yr
- purple jewelry sets for women89K/yr
- purple necklaces for women69K/yr
- purple jewelry set36K/yr
- purple necklace set28K/yr
- lavender jewelry23K/yr
- lavender necklace21K/yr
- lavender jewelry sets for women21K/yr
- purple earrings and necklace set16K/yr
- purple and gold jewelry16K/yr
Top purple necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
KONPJE Necklace for Women Gold Flower Fidget Necklace Rotatable Crystal Silver Blossom Pendant Necklaces Adjustable Spinning Fidget Necklaces Redbud Flower Choker Funny Gift Jewelry(silver purple)
KONPJE$9.794.5★412 rev
Flyonce Light Purple Flower Statement Necklace Boho Summer Holiday Beach Jewelry Floral Flowers Collar Necklaces with Earrings for Women
Flyonce$18.084.5★60 rev
Wovanoo Jewelry Set for Women Cubic Zirconia Open Ring Necklace Earrings Set Crystal Rhinestone Bridal Wedding Jewelry Sets Purple
Wovanoo$17.454.0★72 rev
Jadive 3 Pcs Clutch Purses for Women Handbag Evening Purses Bag for Wedding Vintage Banquet Handbag Earrings Necklace Set(Purple)
Jadive$21.784.6★764 rev
GZWHD Purple Amethyst Round Necklace and Earrings Set for Women Bride Bridesmaid Jewelry Set Gift for Mother Wife Friends
GZWHD$13.614.4★66 rev
Newest
by launch date
YAXINRUI 72 PCS Purple Bead Necklace Purple Mardi Gras Beads Halloween Necklaces 33 Inch Round Party Beads for Mardi Gras Christmas Halloween Party Favors Mothers Day Decor
YAXINRUI$11.651,023 rev
Unicra Rhinestone Bridal Wedding Jewelry Sets Purple Necklace Earrings Set Leaf Prom Formal Costume Jewelry Set for Women and Brides (Purple)
Unicra$10.74224 rev
Hicarer Bridal Teardrop Cluster Crystal Jewelry Set for Women Necklace Earrings Wedding(Light Purple)
Hicarer$11.791,785 rev
KONPJE Necklace for Women Gold Flower Fidget Necklace Rotatable Crystal Silver Blossom Pendant Necklaces Adjustable Spinning Fidget Necklaces Redbud Flower Choker Funny Gift Jewelry(silver purple)
KONPJE$9.79412 rev
Flyonce Light Purple Flower Statement Necklace Boho Summer Holiday Beach Jewelry Floral Flowers Collar Necklaces with Earrings for Women
Flyonce$18.0860 rev
Trending
90-day click momentum
Flyonce Dark Purple Flower Statement Necklace Boho Summer Holiday Beach Jewelry Floral Flowers Collar Necklaces with Earrings for Women
Flyonce$17.864.5★
Flyonce Light Purple Flower Statement Necklace Boho Summer Holiday Beach Jewelry Floral Flowers Collar Necklaces with Earrings for Women
Flyonce$18.084.5★
YAXINRUI 72 PCS Purple Bead Necklace Purple Mardi Gras Beads Halloween Necklaces 33 Inch Round Party Beads for Mardi Gras Christmas Halloween Party Favors Mothers Day Decor
YAXINRUI$11.654.6★
LMXXVJ Created Purple Amethyst Women Jewelry Set - Silver Tone Necklace Open Ring Earrings Tennis Bracelet Set Wedding Birthday/Anniversary Mothers Day Birthstone Jewelry Gifts
LMXXVJ$28.414.6★
AOOVOO Purple Pearl Necklace Set for Women Girls 8mm Round Shell Pearl Includes Stunning Bracelet and Dangle Earrings 3 Piece Jewelry Birthday Wedding Gifts for Her
AOOVOO$26.644.6★
What buyers say about purple necklace
What buyers praise and complain about, mined from review topics.What buyers love
“Quality piece of jewelry”
“Beautiful color blue”
“great value”
“Exactly as described”
“Good gift idea”
“Timeless Style”
“Very Bright”
“The adjustable ring fits perfectly”
“High quality gold, thicker chain”
“It is durable”
What buyers complain about
“Terrible quality”
“Its a little short”
“broke within a week”
“Color is wrong”
“chain broke immediately on one”
“lost the gem”
“got sent silver not abl to use”
“Cheap”
“The earrings are a bit heavy”
“Well 4 months into use it started to give me a rash around my neck”
Top return reasons
Common questions
- Is purple necklace profitable to sell on Amazon United States?
- The niche generates $191K/yr across 116 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Worth a look (55/100).
- How competitive is the purple necklace niche?
- 72 brands and 93 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 27% of demand.
- What do buyers complain about in purple necklace?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Durability. The return rate is 5.4% — above our launch gate.
- When does demand for purple necklace peak?
- Demand peaks in Oct; the busiest month runs 2.0× the quietest.
- What does it cost to enter the purple necklace niche?
- Listings span $6.28–$46.48; the average listing price is $17.08 (sweet spot $15–$100). The average incumbent carries 1,226 reviews — the moat a new listing must climb.