Is purple minion costume profitable to sell on Amazon United States?

The niche generates $57K/yr across 37 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +30.6%. Flapen's verdict: Worth a look (51/100).

How competitive is the purple minion costume niche?

28 brands and 45 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 50% of demand.

What do buyers complain about in purple minion costume?

Top complaints mined from reviews: Size-Overall, Durability, Strap/String Quality. The return rate is 6.9% — above our launch gate.

When does demand for purple minion costume peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 47.2× the quietest.

What does it cost to enter the purple minion costume niche?

Listings span $6.39–$87.84; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.

purple minion costume

Worth a look

Shows a thin review moat (185 avg reviews), but a small market ($57K/yr) keeps it on the watch list.

Review moat

Great184.76

avg incumbent reviews — the moat a new listing must climb

Price range

Great$6.39–$87.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great50%

top-5 brand share — no brand owns this niche

Avg price

Great$18.51

avg listing price — sweet spot $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Growth

Good+30.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Returns

Bad6.9%

return rate — above 5% kills the launch gate

Market size

Bad$57K

$57K/yr · 187K searches

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, purple minion costume is a $57K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 51/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

purple minion costume market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $111K–$148K; units × avg price
Conversion rate: 1.7%
Avg BSR: #92,160
Page quality: 0%
Prime: 97%
Sponsored: 65%
Out of stock: 8.3%
Avg brand age: 37 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 rising

Sellers

Top-5 brand share

50%

Top 20: 90%

Top-5 click share

43%

Top 20: 83%

Open market

45%

Maiteenly19%
Snwquik9%
HEYFIZZ8%
Fifth Sun7%
Bioworld6%
ZNTU6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +30.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 47.2×

Open Trend

Top purple minion costume search terms

purple minion costume99K/yr +25.9%2.6% conv.
purple minion40K/yr +34.9%1.2% conv.
purple minions4K/yr +91.2%1.2% conv.
evil minion costume7K/yr -7.8%2.2% conv.
purple minion costume adult21K/yr +28.3%2.8% conv.
minion costume purple4K/yr +86.4%5.6% conv.
purple minion costume for kids7K/yr -45.5%0.0% conv.
evil minion costume adult5K/yr -83.9%0.0% conv.

All search terms

Top purple minion costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Maiteenly 4 Pcs Purple Halloween Costume Accessories for Adults Halloween Costumes Party Cosplay Set for Male Women Teen(M)

Maiteenly$15.105.0★5 rev

Snwquik 5 Pcs Halloween Costume Women Adults Purple Beanie/Goggles/Tutu Skirt/Suspenders/Gloves Halloween Costume Accessories

Snwquik$13.454.4★51 rev

HEYFIZZ 3 Pcs Halloween Costume Accessories Adult Purple Beanie/Goggles Glasses/Gloves for Women Men Cosplay Party Set

HEYFIZZ$11.064.4★105 rev

ZNTU Halloween Evil Costume Onesie Adult with Goggles Glasses Purple Culry Fluffy Wig for Women Men Cosplay Party Set

ZNTU$40.994.3★25 rev

Bioworld Despicable Me Minions Socks 3D Bob The Minion Character Soft And Stretchy Mens Crew Socks

Bioworld$15.414.6★89 rev

Newest

by launch date

CONGRU 3 Pcs Halloween Accessories for Woman Man Purple Beanie/Gloves/Goggles Glasses for Adult Cosplay Set

CONGRU$10.044 rev

5mo ago

INTIMO Minions Union Suit Stuart Design Adult Kigurumi Costume Pajamas Loungewear (Stuart 2X-Large/3X-Large)

INTIMO$53.4042 rev

10mo ago

Maiteenly 4 Pcs Purple Halloween Costume Accessories for Adults Halloween Costumes Party Cosplay Set for Male Women Teen(M)

Maiteenly$15.105 rev

12mo ago

Maiteenly 4 Pcs Purple Halloween Costume Accessories for Adults Halloween Costumes Party Cosplay Set for Male Women Teen(XL)

Maiteenly$14.895 rev

12mo ago

ANCOSJOY Halloween Costumes for Women Adult Goggles/Purple Beanie/Dress/Suspenders/Gloves Halloween Costume Accessories

ANCOSJOY$13.46239 rev

1y ago

What buyers say about purple minion costume

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall24%

“They fit well”

Value For Money20%

“its worth it”

Quality-Overall14%

“looks quite decent in person”

Comfort-Overall9%

“Its comfortable”

Color6%

“The colors and accessories matched the vibe perfectly, and everything fit comfortably”

Advertised Vs Actual Product5%

“True to its image”

Ease Of Use4%

“Easy costume idea”

Adjustability/Rotatability/Reclining3%

“adjustable to fit his head”

Material Quality3%

“Comfortable Material: Unlike bulky plastic costumes, this fabric is lightweight and breathable”

Weight Light2%

“this fabric is lightweight”

What buyers complain about

Size-Overall37%

“If you have a big head /a lot of hair the beanie wont fit good”

Durability10%

“not super durable”

Strap/String Quality10%

“the strap on the goggles broke after 1 use”

Stretchability/Expandability/Elasticity3%

“It doesn't offer a wide range of stretch beyond that”

Top return reasons

Size-Overall55%

Color7%

Feet Fit7%

Length4%

Quality-Overall4%

Material Quality3%

Wig/Artificial Hair Quality3%

Value For Money3%

Waist Fit2%

Product Condition2%

Common questions

Is purple minion costume profitable to sell on Amazon United States?: The niche generates $57K/yr across 37 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is +30.6%. Flapen's verdict: Worth a look (51/100).
How competitive is the purple minion costume niche?: 28 brands and 45 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 50% of demand.
What do buyers complain about in purple minion costume?: Top complaints mined from reviews: Size-Overall, Durability, Strap/String Quality. The return rate is 6.9% — above our launch gate.
When does demand for purple minion costume peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 47.2× the quietest.
What does it cost to enter the purple minion costume niche?: Listings span $6.39–$87.84; the average listing price is $18.51 (sweet spot $15–$100). The average incumbent carries 185 reviews — the moat a new listing must climb.