Purple Leotard
FailShoppers spend an estimated $21K a year here, so Purple Leotard is a Fail.
- Flapen Score
- 40 / 100Ranks 12,044 of 16,930 Clothing, Shoes & Jewelry niches · −5 vs the category median of 4540
- Market size
- $21K/yr103K searches / yr
- 90-day growth
- +0.3%search demand this quarter
- Competition
- 27%top-5 click share · 27 brands · 36 sellers
Flapen Score
Purple Leotard against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Leotard is stronger. Inside it, weaker.
Market
The Purple Leotard market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Leotard 103K times last year and spent an estimated $21K. The top 5 brands take 71% of clicks. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 1.3% of those searches ended in a purchase.
Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.
- Searches, last 12 months
- 103K
- Growth, 90 days vs prior 90
- +0.3%
- Conversion, latest week
- 1.3%
- Market size, estimated
- $21Ka year
- Top search term
- purple leotard38K searches a year
02 · Price
A sale here is worth $15.93.
Listings sell for $15.93 on average, from $8.00 to $33.08. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $15.93 that is $0 to $2K a year per listing.
- Average price
- $15.93inside the $15 to $100 sweet spot
- Price range
- $8.00–$33.08
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 6.5%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
79% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #1,555 within Dance. It carries 1,253 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 99%
- Out of stock, average day
- 2.2%
- Average rank
- #1,555in Dance
- Average rating
- 4.63 starsAmazon United States average 4.42 stars
- Average reviews
- 1,253per listing
- Listings tracked
- 76
04 · Newcomers
0 of last year's 23 launches cleared the first-year sales bar.
23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 23
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Purple Leotard products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
DIPUG Ballet Leotards for Girls Toddler Dance Leotard Flutter Sleeve and Criss-Cross Back Purple Size 6-8
- Price
- $12.61
- Rating
- 4.8/5
- Reviews
- 7,420
- Age
- 4y ago

Stelle Leotards for Girls Dance Costumes Short Sleeve Scoop Neck Ballet Outfits (Purple 12-14Y)
- Price
- $17.30
- Rating
- 4.8/5
- Reviews
- 242
- Age
- 7mo ago

Stelle Ballet Leotards for Girls Dance Dress Bow Back (LA 4-5T)
- Price
- $16.63
- Rating
- 4.7/5
- Reviews
- 200
- Age
- 5y ago

Mecceos Ballet Leotards with Skirt for Toddler Girls Dance Ruffle Ballerina Dresses Outfits (Purple 4-6 Years MEAM-251)
- Price
- $11.73
- Rating
- 4.8/5
- Reviews
- 1,667
- Age
- 2y ago

MdnMd Purple Toddler Dance Ballet Leotards for Girls Classic Short Sleeve Tutu Skirt (Lavender Purple Age 2-4 / 2t 3t)
- Price
- $14.78
- Rating
- 4.8/5
- Reviews
- 4,215
- Age
- 7y ago
Trending
estimated 90-day click momentum
Stelle Leotards for Girls Purple Ballet Dance Gymnastics Leotard Unitard Tumbling Outfit(Purple L)
- Price
- $17.29
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 7mo ago

Stelle Leotards for Girls Lavender Ballet Dance Gymnastics Leotard Unitard Tumbling Outfit(Lavender L)
- Price
- $17.30
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 7mo ago

Stelle Leotards for Girls Dance Costumes Short Sleeve Scoop Neck Ballet Outfits (Purple 12-14Y)
- Price
- $17.30
- Rating
- 4.8/5
- Reviews
- 242
- Age
- 7mo ago

Stelle Leotards for Girls Purple Ballet Dance Gymnastics Leotard Unitard Tumbling Outfit(Purple M)
- Price
- $17.24
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 7mo ago

Stelle Ballet Leotards for Girls Dance Dress Bow Back (LA 4-5T)
- Price
- $16.63
- Rating
- 4.7/5
- Reviews
- 200
- Age
- 5y ago
Newest
by launch date
Stelle Leotards for Girls Purple Ballet Dance Gymnastics Leotard Unitard Tumbling Outfit(Purple L)
- Price
- $17.29
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 7mo ago

Stelle Leotards for Girls Lavender Ballet Dance Gymnastics Leotard Unitard Tumbling Outfit(Lavender L)
- Price
- $17.30
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 7mo ago

Stelle Leotards for Girls Purple Ballet Dance Gymnastics Leotard Unitard Tumbling Outfit(Purple M)
- Price
- $17.24
- Rating
- 4.7/5
- Reviews
- 164
- Age
- 7mo ago

Stelle Leotards for Girls Dance Costumes Short Sleeve Scoop Neck Ballet Outfits (Purple 12-14Y)
- Price
- $17.30
- Rating
- 4.8/5
- Reviews
- 242
- Age
- 7mo ago

Zaclotre Gymnastics Leotards for Girls Sparkly One Piece Tumbling Outfits
- Price
- $11.18
- Rating
- 4.4/5
- Reviews
- 361
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 27% of clicks, no more. An open shelf where new products get seen.
Brands
27 rising
Sellers
36
Est. top-5 brand share
71%
Top 20: 96%
Est. top-5 click share
27%
Top 20: 57%
Open market
24%
- Stelle26%
- MdnMd14%
- Mecceos13%
- DIPUG10%
- Bloch8%
- Zaclotre5%
Demand
Purple Leotard search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4× · 9 of 12 months tracked
Search terms
Top Purple Leotard search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- purple leotard38K/yr
- purple ballet leotards for girls12K/yr
- lavender leotard girls9K/yr
- purple dance leotard8K/yr
- lavender leotard6K/yr
- purple ballet leotard7K/yr
- girls purple leotard5K/yr
- purple dance leotard for girls5K/yr
- purple leotard toddler6K/yr
- lavender leotards for girls ballet8K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Leotard
We read the reviews and the return reasons for every product selling here.
“Size up”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Leotard questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









