Is purple leggings for women profitable to sell on Amazon United States?

The niche generates $118K/yr across 75 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is -39.6%. Flapen's verdict: Skip it (46/100).

How competitive is the purple leggings for women niche?

44 brands and 52 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 38% of demand.

What do buyers complain about in purple leggings for women?

Top complaints mined from reviews: Size-Overall, Color, Transparency. The return rate is 8.3% — above our launch gate.

When does demand for purple leggings for women peak?

Demand peaks in Oct–Nov; the busiest month runs 16.1× the quietest.

What does it cost to enter the purple leggings for women niche?

Listings span $6.80–$38.82; the average listing price is $17.52 (sweet spot $15–$100). The average incumbent carries 7,270 reviews — the moat a new listing must climb.

purple leggings for women

Skip it

Soft demand (-39.6% this quarter) — this niche doesn't clear our bar today.

Brand share

Incredible38%

top-5 brand share — no brand owns this niche

Competition

Great28%

top-5 click share — an open shelf

Avg price

Great$17.52

avg listing price — sweet spot $15–$100

Price range

Good$6.80–$38.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Market size

Okay$118K

$118K/yr · 605K searches

Review moat

Bad7,270.21

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.3%

return rate — above 5% kills the launch gate

Growth

Bad-39.6%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, purple leggings for women is a $118K/yr Amazon United States market (605K searches/yr). The top 5 brands hold 38% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

purple leggings for women market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $175K–$219K; units × avg price
Conversion rate: 1.1%
Avg BSR: #385
Page quality: 0%
Prime: 100%
Sponsored: 87%
Out of stock: 7.8%
Avg brand age: 39 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

Top-5 brand share

38%

Top 20: 82%

Top-5 click share

28%

Top 20: 60%

Open market

57%

VALANDY9%
YUDSUD8%
CRZ YOGA8%
YEOREO7%
FULLSOFT6%
KOWBEAR5%

Demand & seasonality

Weekly Amazon search volume, last 103 weeks — -39.6% search growth over the last 90 days.

Peak months: Oct, Nov · busiest ÷ quietest = 16.1×

Open Trend

Top purple leggings for women search terms

purple leggings227K/yr -37.5%1.2% conv.
purple leggings for women117K/yr -51.3%1.2% conv.
purple yoga pants28K/yr -29.1%0.4% conv.
purple leggings with pockets21K/yr -41.6%1.3% conv.
lavender leggings22K/yr -15.0%0.9% conv.
light purple leggings55K/yr -35.3%1.3% conv.
lavender leggings for women26K/yr -33.9%1.7% conv.
dark purple leggings15K/yr -40.8%0.8% conv.
lilac leggings12K/yr -6.7%0.8% conv.
purple workout leggings7K/yr -46.6%0.6% conv.

All search terms

Top purple leggings for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YUDSUD High Waisted Leggings for Women - Tummy Control Yoga Pants for Workout Running Athletic Womens Leggings Plus Size Dark Purple

YUDSUD$8.324.3★9,913 rev

VALANDY Creamlush Womens Leggings High Waisted Tummy Control Stretch Yoga Pants Workout Running Tights for Women Purple

VALANDY$11.694.4★17,271 rev

KOWBEAR Workout Leggings Womens Yoga Leggings High Waist 4-Way Stretch Slim Yoga Pants Casual Sports Running Tights Purple S

KOWBEAR$18.934.4★497 rev

GYMGUN High Waisted Leggings for Women Buttery Soft Tummy Control Capri Yoga Pants for Workout Athletic Plus Size

GYMGUN$7.664.4★2,110 rev

YOLIX Workout Leggings for Women - High Waisted Yoga Pants Tummy Control Compression for Running Light Purple

YOLIX$8.624.4★1,954 rev

Newest

by launch date

BAYDI Clouduxi Workout Leggings with Pockets for Women - 25 High Waisted Tummy Control Gym Yoga Pants Deep Purple

BAYDI$23.4535 rev

6mo ago

AMLEER Leggings with Pockets for Women High Rise Tummy Control Yoga Pants Buttery Soft Non See Through Squat Proof Workout Leggings Dasheen Purple Large

AMLEER$23.3665 rev

6mo ago

YEOREO Workout Leggings for Women Hidden Scrunch Tummy Control Leggings Agathia High Waisted Gym Yoga Pants Purple M

YEOREO$26.64428 rev

8mo ago

Leafigure High Waisted Leggings for Women- Soft No See-Through Yoga Pants for Gym Workout Running Lavender LXL

Leafigure$8.031,789 rev

10mo ago

GYMGUN High Waisted Leggings for Women Buttery Soft Tummy Control Capri Yoga Pants for Workout Athletic Plus Size

GYMGUN$7.662,110 rev

12mo ago

What buyers say about purple leggings for women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall15%

“Easy fit”

Soft Feel14%

“Butter soft”

Comfort-Overall14%

“Extremely comfortable”

Quality-Overall6%

“They seem to be well-made”

Color5%

“Cute colors”

Value For Money4%

“Good deal”

Material Quality4%

“Soft material”

Thickness3%

“These are thick pants”

Transparency3%

“Not see through”

Stretchability/Expandability/Elasticity3%

“The fabric is stretchy and soft”

What buyers complain about

Size-Overall13%

“Run large”

Color8%

“color not accurate”

Transparency6%

“Definitely see through”

Material Quality5%

“Horrible material”

Waist Fit4%

“Too tight banding at waist”

Thickness3%

“They are thick”

Smell3%

“smell bad”

Quality-Overall3%

“Cheap”

Thin2%

“Thin material”

Comfort-Overall2%

“not super comfortable”

Top return reasons

Size-Overall32%

Waist Fit18%

Material Quality9%

Length6%

Thin5%

Color4%

Inseam Fit3%