Purple Leggings for Women

Shoppers searched for this 605K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -39.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $118K a year.

Searches, last 12 months

605K

Growth, 90 days vs prior 90

-39.6%

Conversion, latest week

1.1%

Market size, estimated

$118Ka year

Peak month

October16.1× the quietest month

Top search term

purple leggings227K searches a year

Listings sell for $17.52 on average, from $6.80 to $38.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $17.52 that is $2K to $4K a year per listing.

Average price

$17.52inside the $15 to $100 sweet spot

Price range

$6.80–$38.82

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

8.3%of orders · Amazon United States median 2.1%

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #385 within Leggings. It carries 7,270 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

100%

Out of stock, average day

7.8%

Average rank

#385in Leggings

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

7,270per listing

Listings tracked

75

23 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

23

Successful launches

1Amazon's first-year sales bar

Average brand age

39 months