Purple Keychain

Shoppers searched for this 316K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

316K

Growth, 90 days vs prior 90

+2.5%

Conversion, latest week

1.2%

Market size, estimated

$29Ka year

Top search term

purple keychain120K searches a year

Listings sell for $7.38 on average, from $3.29 to $11.18. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At $7.38 that is $738 to $2K a year per listing.

Average price

$7.38under the $15 to $100 sweet spot

Price range

$3.29–$11.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

100–250

Revenue per listing a year

$738–$2K

Returns

1.4%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #7,468 within Keyrings, Keychains & Charms. It carries 1,937 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#7,468in Keyrings, Keychains & Charms

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

1,937per listing

Listings tracked

13

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

26 months