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Purple Jeans

Fail

An estimated 12.6% of orders come back, so Purple Jeans is a Fail.

Flapen Score
44
44 / 100
Ranks 9,144 of 16,930 Clothing, Shoes & Jewelry niches · −1 vs the category median of 45
Market size
$22K/yr686K searches / yr
90-day growth
-35.7%search demand this quarter
Competition
27%top-5 click share · 43 brands · 47 sellers

Flapen Score

Purple Jeans against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Jeans is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Jeans market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Jeans 686K times last year and spent an estimated $22K. The top 5 brands take 37% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 686K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $22K a year.

Searches, last 12 months
686K
Growth, 90 days vs prior 90
-35.7%
Conversion, latest week
0.1%
Market size, estimated
$22Ka year
Top search term
purple jeans290K searches a year

02 · Price

A sale here is worth $32.46.

Listings sell for $32.46 on average, from $15.69 to $88.97. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $32.46 that is $0 to $3K a year per listing.

Average price
$32.46inside the $15 to $100 sweet spot
Price range
$15.69–$88.97
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
12.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

87% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #1,408 within Jeans. It carries 2,063 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
94%
Out of stock, average day
5.7%
Average rank
#1,408in Jeans
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
2,063per listing
Listings tracked
85

04 · Newcomers

1 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
25
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Purple Jeans products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

43 rising

Sellers

47

Top-5 brand share

37%

Top 20: 81%

Top-5 click share

27%

Top 20: 54%

Open market

58%

  • Brand 19%
  • Brand 28%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Purple Jeans search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.3× · 8 of 12 months tracked

Search terms

Top Purple Jeans search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple jeans290K/yr
  • purple jeans for women83K/yr
  • purple brand jeans52K/yr
  • purple jeans men52K/yr
  • amiri jeans47K/yr
  • purple jeans brand31K/yr
  • purple brand jeans men22K/yr
  • purple denim11K/yr
  • womens purple jeans15K/yr
  • mens purple jeans11K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Jeans

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Size-Overall”
34%of negative reviews mention “Size-Overall”
12.6%of orders come back
“Wrong fit”
A buyer, on “Size-Overall”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Purple Jeans questions

Answered from the same tracked data.