purple jacket
Skip itSoft demand (-50.0% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible11%top-5 click share — an open shelf
Brand share
Incredible25%top-5 brand share — no brand owns this niche
Avg price
Incredible$32.86avg listing price — sweet spot $15–$100
Price range
Great$10.38–$82.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,423.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$15K$15K/yr · 463K searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-50.0%90-day search growth — must beat 0% to launch
Returns
Bad12.0%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, purple jacket is a $15K/yr Amazon United States market (463K searches/yr). The top 5 brands hold 25% of demand. Demand peaks in Feb–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
purple jacket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $49K–$66K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #4,378
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 78%
- Out of stock
- 3.9%
- Avg brand age
- 37 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.Brands
107 falling
Sellers
132
Top-5 brand share
25%
Top 20: 57%
Top-5 click share
11%
Top 20: 31%
Open market
72%
- Allegra K8%
- Argstar5%
- luvamia4%
- MAGCOMSEN4%
- Members Only4%
- Amazon Essentials3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -50.0% search growth over the last 90 days.Peak months: Feb, Oct, Nov · busiest ÷ quietest = 6.0×
Top purple jacket search terms
- purple jacket143K/yr
- purple jacket women82K/yr
- purple denim jacket20K/yr
- purple jean jacket15K/yr
- lavender jacket for women13K/yr
- lavender jacket12K/yr
- purple coat39K/yr
- light purple jacket9K/yr
- purple cropped jacket13K/yr
- purple bomber jacket9K/yr
Top purple jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vetinee Country Outfits for Women Oversized Boyfriend Aster Purple Front Button Up Frayed Raw Hem Long Sleeve Pockets Denim Jean Jacket Shacket Medium Size 8 10
Vetinee$40.704.2★6,180 rev
Members Only Mini Cropped Jacket Women Trendy Racer Jacket - Purple XS
Members Only$77.044.9★36 rev
Omoone Womens Oversized Mid Long Denim Jacket Jean Biker Coat(0199-Purple-L)
Omoone$39.534.4★5,829 rev
Hanes Womens EcoSmart Full-Zip Hoodie Sweatshirt Violet Splendor Heather Medium
Hanes$13.964.4★46,205 rev
Jsslaik Womens Cropped Faux Fur Jacket with Hidden Pockets and Buttons Plush Shawl Collar Cardigan Coat - Warm Lightweight Winter Outerwear for Fall SpringViolet Purple-XL
Jsslaik$26.564.5★207 rev
Newest
by launch dateJsslaik Womens Cropped Faux Fur Jacket with Hidden Pockets and Buttons Plush Shawl Collar Cardigan Coat - Warm Lightweight Winter Outerwear for Fall SpringViolet Purple-XL
Jsslaik$26.56207 rev
Argstar Womens Bomber Jacket Lightweight Casual Zip Up Outerwear Windbreaker with Pockets Purple L
Argstar$27.21127 rev
MINTLIMIT Womens Blazers & Suit Jackets Button Front Notched Lapel Jacket 3/4 Sleeve Blazers Casual Workwear with Pockets Purple L
MINTLIMIT$34.389 rev
Genhoo Womens Casual Blazers Open Front Long Sleeve Work Office Jackets Blazer with Zipper Pockets Purple X-Large
Genhoo$42.685,685 rev
TACVASEN Womens Soft Fleece Jacket Lightweight Full Zip Sweatshirts Coat Casual Winter Warm Sweaters with Pockets Dark Purple L
TACVASEN$33.91516 rev
Trending
90-day click momentum
ebossy Womens Candy Color Denim Jacket Relaxed Fit Casual Jean Trucker Jacket (Medium Purple)
ebossy$33.184.2★
Members Only Mini Cropped Jacket Women Trendy Racer Jacket - Purple XS
Members Only$77.044.9★
Jsslaik Womens Cropped Faux Fur Jacket with Hidden Pockets and Buttons Plush Shawl Collar Cardigan Coat - Warm Lightweight Winter Outerwear for Fall SpringViolet Purple-XL
Jsslaik$26.564.5★
AAMILIFE Womens 3/4 Sleeve Cropped Cardigans Sweaters Jackets Open Front Short Shrugs for Dresses (X-Large Purple)
AAMILIFE$30.694.6★
Amazon Essentials Womens Midweight Fleece Full-Zip Hoodie with Drawstring (Available in Plus Size) Grape Medium
Amazon Essentials$15.034.4★
What buyers say about purple jacket
What buyers praise and complain about, mined from review topics.What buyers love
“fit true to size”
“Beautiful color”
“Very comfortable”
“keeps me warm”
“Great, lightweight jacket”
“Beautifully made”
“The material is soft and breathable”
“Material was sturdy and comfortable”
“Good value for money”
“nice shape to it”
What buyers complain about
“Runs very small”
“Color not as expected”
“Material is kind of weird”
“except the sleeves are extremely long”
“when I got it super thin”
“Awful looking!, Does not look like the picture”
“Overall, cheap product”
“It's not a jacket for the cold”
“Fabric is thin”
“the length at the waist/hip area is just too short”
Top return reasons
Common questions
- Is purple jacket profitable to sell on Amazon United States?
- The niche generates $15K/yr across 212 tracked products. 0 of 31 products launched in the last 360 days are still selling. 90-day search growth is -50.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the purple jacket niche?
- 107 brands and 132 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 25% of demand.
- What do buyers complain about in purple jacket?
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 12.0% — above our launch gate.
- When does demand for purple jacket peak?
- Demand peaks in Feb–Oct–Nov; the busiest month runs 6.0× the quietest.
- What does it cost to enter the purple jacket niche?
- Listings span $10.38–$82.32; the average listing price is $32.86 (sweet spot $15–$100). The average incumbent carries 3,424 reviews — the moat a new listing must climb.