Purple Jacket

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -50.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $15K a year.

Searches, last 12 months

463K

Growth, 90 days vs prior 90

-50.0%

Conversion, latest week

0.1%

Market size, estimated

$15Ka year

Peak month

October6.0× the quietest month

Top search term

purple jacket143K searches a year

Listings sell for $32.86 on average, from $10.38 to $82.32. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $32.86 that is $0 to $3K a year per listing.

Average price

$32.86inside the $15 to $100 sweet spot

Price range

$10.38–$82.32

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

12.0%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #4,378 within Coats, Jackets & Vests. It carries 3,424 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

96%

Out of stock, average day

3.9%

Average rank

#4,378in Coats, Jackets & Vests

Average rating

4.35 starsAmazon United States average 4.42 stars

Average reviews

3,424per listing

Listings tracked

212

31 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

31

Successful launches

0Amazon's first-year sales bar

Average brand age

37 months