Purple Hoodie
FailDemand is soft, at -52.2% this quarter, so Purple Hoodie is a Fail.
- Flapen Score
- 43 / 100Ranks 9,936 of 16,930 Clothing, Shoes & Jewelry niches · −2 vs the category median of 4543
- Market size
- $84K/yr888K searches / yr
- 90-day growth
- -52.2%search demand this quarter
- Competition
- 19%top-5 click share · 51 brands · 104 sellers
Flapen Score
Purple Hoodie against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Hoodie is stronger. Inside it, weaker.
Market
The Purple Hoodie market on Amazon at a glance
Shoppers on Amazon United States searched for Purple Hoodie 888K times last year and spent an estimated $84K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 0.4% of those searches ended in a purchase.
Shoppers searched for this 888K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -52.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $84K a year.
- Searches, last 12 months
- 888K
- Growth, 90 days vs prior 90
- -52.2%
- Conversion, latest week
- 0.4%
- Market size, estimated
- $84Ka year
- Peak month
- October5.8× the quietest month
- Top search term
- purple hoodie232K searches a year
02 · Price
A sale here is worth $22.53.
Listings sell for $22.53 on average, from $9.73 to $55.15. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $22.53 that is $0 to $2K a year per listing.
- Average price
- $22.53inside the $15 to $100 sweet spot
- Price range
- $9.73–$55.15
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 9.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
80% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #661 within Fashion Hoodies & Sweatshirts. It carries 8,826 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 94%
- Out of stock, average day
- 5.9%
- Average rank
- #661in Fashion Hoodies & Sweatshirts
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 8,826per listing
- Listings tracked
- 149
04 · Newcomers
0 of last year's 16 launches cleared the first-year sales bar.
16 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 16
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Purple Hoodie products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 19% of clicks. An open shelf where new products get seen.
Brands
51 rising
Sellers
104
Top-5 brand share
48%
Top 20: 87%
Top-5 click share
19%
Top 20: 44%
Open market
47%
- Brand 111%
- Brand 211%
- Brand 310%
- Brand 49%
- Brand 58%
- Brand 65%
Demand
Purple Hoodie search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.8×
Search terms
Top Purple Hoodie search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- purple hoodie232K/yr
- purple sweatshirt167K/yr
- purple zip up hoodie59K/yr
- purple hoodie men67K/yr
- purple hoodie for women72K/yr
- purple sweatshirt women80K/yr
- light purple hoodie34K/yr
- lavender hoodie30K/yr
- mens purple hoodie26K/yr
- dark purple hoodie17K/yr
Reviews and returns
What reviews say buyers love and hate about Purple Hoodie
We read the reviews and the return reasons for every product selling here.
“Not a good fit”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Purple Hoodie questions
Answered from the same tracked data.









