Is purple hoodie profitable to sell on Amazon United States?

The niche generates $84K/yr across 149 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -52.2%. Flapen's verdict: Skip it (43/100).

How competitive is the purple hoodie niche?

51 brands and 104 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 48% of demand.

What do buyers complain about in purple hoodie?

Top complaints mined from reviews: Size-Overall, Color, Thickness. The return rate is 9.2% — above our launch gate.

When does demand for purple hoodie peak?

Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 5.8× the quietest.

What does it cost to enter the purple hoodie niche?

Listings span $9.73–$55.15; the average listing price is $22.53 (sweet spot $15–$100). The average incumbent carries 8,826 reviews — the moat a new listing must climb.

purple hoodie

Skip it

Soft demand (-52.2% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible19%

top-5 click share — an open shelf

Avg price

Great$22.53

avg listing price — sweet spot $15–$100

Brand share

Great48%

top-5 brand share — no brand owns this niche

Price range

Great$9.73–$55.15

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad8,825.62

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$84K

$84K/yr · 888K searches

Returns

Bad9.2%

return rate — above 5% kills the launch gate

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-52.2%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, purple hoodie is a $84K/yr Amazon United States market (888K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

purple hoodie market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: $180K–$225K; units × avg price
Conversion rate: 0.4%
Avg BSR: #661
Page quality: 0%
Prime: 94%
Sponsored: 80%
Out of stock: 5.9%
Avg brand age: 36 months
Avg seller age: 152 days

Competition & brand share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

Brands

51 rising

Sellers

104

Top-5 brand share

48%

Top 20: 87%

Top-5 click share

19%

Top 20: 44%

Open market

47%

Mlgaril11%
onlypuff11%
Amazon Essentials10%
Adenorah9%
Hanes8%
Gildan5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -52.2% search growth over the last 90 days.

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Open Trend

Top purple hoodie search terms

purple hoodie232K/yr -43.0%0.7% conv.
purple sweatshirt167K/yr -67.3%0.7% conv.
purple zip up hoodie59K/yr +0.8%0.8% conv.
purple hoodie men67K/yr -49.1%0.7% conv.
purple hoodie for women72K/yr -53.8%0.8% conv.
purple sweatshirt women80K/yr -75.8%0.5% conv.
light purple hoodie34K/yr -22.2%0.3% conv.
lavender hoodie30K/yr -39.3%0.5% conv.
mens purple hoodie26K/yr -66.4%0.9% conv.
dark purple hoodie17K/yr -44.6%0.5% conv.

All search terms

Top purple hoodie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Adenorah Mens Hoodies Pullover Womens Oversized Y2K Fall Acid Wash Plain Cotton Heavyweight Hoodie Vintage Aesthetic Hooded Sweatshirt Purple Large

Adenorah$38.414.4★575 rev

onlypuff Fleece Pullover Women Workout Sweatshirts Long Sleeve Basic Hoodies Purple M

onlypuff$23.374.4★948 rev

Adenorah Womens Oversized Cute Hoodie Mens Fall Acid Wash Blank Preppy Y2K Vintage Heavyweight Cotton Sweatshirts Hoodies with Pocket Purple Plus Size

Adenorah$38.514.4★575 rev

Hanes Mens Pullover EcoSmart Hooded Sweatshirt purple Large

Hanes$13.304.5★170,395 rev

Mlgaril Mens Purple Hoodies Pullover Hooded Sweatshirt Midweight Athletic Hoodie for Men Long Sleeve Fleece Sweat Shirt with Pocket M

Mlgaril$20.564.4★266 rev

Newest

by launch date

YiShiJie Purple Mens Zip Up Hoodie Athletic Casual Hoodies Soft Fleece Long Sleeve Hooded Midweight Sweatshirts with Pockets S

YiShiJie$17.4911 rev

3mo ago

YiShiJie Purple Mens Hoodies Pullover Fleece Hooded Sweatshirts Casual Long Sleeve Midweight Athletic Hoodies with Kangaroo Pocket S

YiShiJie$15.7834 rev

5mo ago

MrGentel Mens Purple Hoodies Pullover Midweight Fashion Long Sleeve Casual Hooded Sweatshirt Solid Color Fleece-Lined Hoodie S

MrGentel$17.3883 rev

11mo ago

Milltex Unisex Poly Cotton Hoodie | Fleece Pullover with Double Layer Hood and Pocket | Casual Wear Sweatshirt 417 - Violet

Milltex$17.77181 rev

1y ago

Adenorah Mens Hoodies Pullover Womens Oversized Y2K Fall Acid Wash Plain Cotton Heavyweight Hoodie Vintage Aesthetic Hooded Sweatshirt Purple Large

Adenorah$38.41575 rev

1y ago

What buyers say about purple hoodie

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit great”

Color16%

“True to size beautiful color”

Quality-Overall12%

“Good quality”

Comfort-Overall11%

“Very comfortable”

Soft Feel8%

“its very soft to the touch”

Warmth6%

“Staying warm”

Value For Money3%

“great value”

Material Quality3%

“Excellent quality, thick material”

Advertised Vs Actual Product2%

“Exactly what I needed”

Weight Light2%

“Hoodie perfect weight for spring/summer restaurant air conditioners”

What buyers complain about

Size-Overall28%

“Not a good fit”

Color7%

“Bad color”

Thickness4%

“extremely thick”

Sleeve Fit4%

“each shirt faded on the back of the left sleeve after laundering them”

Pilling/Linting4%

“collects every bit of lint/hair/etc”

Quality-Overall3%

“Overall, cheap product”

Material Quality3%

“the quality of the material appears cheap”

Shrinkage Resistance3%

“Shrank”

Advertised Vs Actual Product3%

“Not as pic”

Shape/Style2%

“this particular style did not”

Top return reasons

Size-Overall55%

Color8%

Material Quality5%

Sleeve Fit5%

Length4%

Waist Fit3%

Chest Fit3%