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Purple Heart Sunglasses

Fail

Shoppers spend an estimated $24K a year here, so Purple Heart Sunglasses is a Fail.

Flapen Score
47
47 / 100
Top 41% of 16,930 Clothing, Shoes & Jewelry niches · +2 vs the category median of 45
Market size
$24K/yr32K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
45%top-5 click share · 30 brands · 32 sellers

Flapen Score

Purple Heart Sunglasses against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Heart Sunglasses is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Heart Sunglasses market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Heart Sunglasses 32K times last year and spent an estimated $24K. The top 5 brands take 48% of clicks. Demand peaks in Jul–Sep–Oct. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 6.2% of those searches ended in a purchase.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
6.2%
Market size, estimated
$24Ka year
Peak month
October4.9× the quietest month
Top search term
purple heart sunglasses22K searches a year

02 · Price

A sale here is worth $12.17.

Listings sell for $12.17 on average, from $3.18 to $90.29. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.17 that is $0 to $1K a year per listing.

Average price
$12.17under the $15 to $100 sweet spot
Price range
$3.18–$90.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #6,949 within Sunglasses & Eyewear Accessories. It carries 811 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
100%
Out of stock, average day
7.5%
Average rank
#6,949in Sunglasses & Eyewear Accessories
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
811per listing
Listings tracked
39

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Purple Heart Sunglasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

30 rising

Sellers

32

Top-5 brand share

48%

Top 20: 90%

Top-5 click share

45%

Top 20: 80%

Open market

48%

  • Brand 115%
  • Brand 213%
  • Brand 37%
  • Brand 46%
  • Brand 56%
  • Brand 65%

Demand

Purple Heart Sunglasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KPrime Day '24Spike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Sep, Oct · busiest ÷ quietest = 4.9×

Reviews and returns

What reviews say buyers love and hate about Purple Heart Sunglasses

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Durability”
3.4%of orders come back
“Theyre pretty much unusable now”
A buyer, on “Durability”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Purple Heart Sunglasses questions

Answered from the same tracked data.