Purple Hat

Shoppers searched for this 326K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +11.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $149K a year.

Searches, last 12 months

326K

Growth, 90 days vs prior 90

+11.4%

Conversion, latest week

3.0%

Market size, estimated

$149Ka year

Peak month

October2.7× the quietest month

Top search term

purple hat123K searches a year

Listings sell for $15.32 on average, from $5.97 to $46.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $15.32 that is $2K to $4K a year per listing.

Average price

$15.32inside the $15 to $100 sweet spot

Price range

$5.97–$46.36

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.5%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.2% of listings are out of stock. The average listing ranks #472 within Baseball Caps. It carries 6,146 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

99%

Out of stock, average day

3.2%

Average rank

#472in Baseball Caps

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

6,146per listing

Listings tracked

75

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

41 months