Is purple flannel profitable to sell on Amazon United States?

The niche generates $30K/yr across 58 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -46.6%. Flapen's verdict: Skip it (39/100).

How competitive is the purple flannel niche?

28 brands and 34 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in purple flannel?

Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 11.7% — above our launch gate.

When does demand for purple flannel peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.2× the quietest.

What does it cost to enter the purple flannel niche?

Listings span $13.04–$52.99; the average listing price is $22.72 (sweet spot $15–$100). The average incumbent carries 4,642 reviews — the moat a new listing must climb.

purple flannel

Skip it

High returns (11.7%) — this niche doesn't clear our bar today.

Avg price

Great$22.72

avg listing price — sweet spot $15–$100

Price range

Great$13.04–$52.99

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great47%

top-5 brand share — no brand owns this niche

Competition

Great35%

top-5 click share — an open shelf

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad4,641.95

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad$30K

$30K/yr · 187K searches

Growth

Bad-46.6%

90-day search growth — must beat 0% to launch

Returns

Bad11.7%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, purple flannel is a $30K/yr Amazon United States market (187K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

purple flannel market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: $34K–$45K; units × avg price
Conversion rate: 0.7%
Avg BSR: #7,870
Page quality: 0%
Prime: 98%
Sponsored: 79%
Out of stock: 9.4%
Avg brand age: 33 months
Avg seller age: 170 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

28 falling

Sellers

Top-5 brand share

47%

Top 20: 94%

Top-5 click share

35%

Top 20: 67%

Open market

46%

Cromoncent14%
Stamain10%
Alimens & Gentle9%
COOFANDY7%
Zeagoo7%
splensive7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -46.6% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 6.2×

Open Trend

Top purple flannel search terms

purple flannel40K/yr -37.0%0.8% conv.
purple flannel men25K/yr -48.6%0.6% conv.
purple flannel shirt women35K/yr -62.0%0.7% conv.
purple plaid shirt women22K/yr -58.7%0.4% conv.
purple plaid shirt11K/yr -11.4%0.6% conv.
purple plaid shirt men9K/yr -41.1%0.1% conv.
purple plaid9K/yr -27.4%0.1% conv.
purple flannel shirt7K/yr -36.2%1.3% conv.
mens purple flannel shirt9K/yr -64.7%0.4% conv.
purple flannel women5K/yr -17.3%0.4% conv.

All search terms

Top purple flannel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cromoncent Mens Casual Plaid Flannel Long Sleeve Button Down Shirt Purple Black X-Large

Cromoncent$18.014.4★1,949 rev

Flannel Shirts for Women Purple Western Cowgirl Plaid Button Down Shirt Buffalo Casual Ladies Plus Size Roll Up Long Sleeve Blouse Tops Business Work

Stamain$24.904.4★623 rev

Alimens & Gentle Mens Button Down Regular Fit Long Sleeve Plaid Flannel Casual Shirts

Alimens & Gentle$20.584.6★63,441 rev

BEFRIED Flannel Shirt for Men Big and Tall (Size XL-6XLT) Button Down Long Sleeve Plaid Shirts Mens Casual Daily Fall Shirts(Purple 3XL-Tall)

BEFRIED$27.704.6★252 rev

DOKKIA Mens Casual Dress Long Sleeve Buffalo Plaid Checkered Fitted Flannel Shirt (Purple Black Buffalo Plaid Large)

DOKKIA$17.894.5★5,840 rev

Newest

by launch date

Womens Flannel Shirt Plus Size Long Sleeve Plaid Button Down Shirts Buffalo Ladies Casual Checkered Buffalo Clothing Oversize Girls Ladies Purple 3XL

splensive$25.4841 rev

7mo ago

BEFRIED Flannel Shirt for Men Big and Tall (Size XL-6XLT) Button Down Long Sleeve Plaid Shirts Mens Casual Daily Fall Shirts(Purple 3XL-Tall)

BEFRIED$27.70252 rev

9mo ago

Womens Plus Size Purple Plaid Shirt Long Sleeve Button Down Flannel Shirts Roll Up Checkered Clothing Oversize Blouse Fall Boyfriends Tops Casual 3XL

splensive$25.20169 rev

10mo ago

COOFANDY Mens Flannel Shirt Regular Fit Checkered Shirts Lightweight Overshirt with Pockets

COOFANDY$21.69344 rev

10mo ago

HERILIOS Womens Casual Flannel Plaid Shirts Oversized Lightweight Fall Shirt Coat Long Sleeve Button Down Shirts Blouse Tops Purple

HERILIOS$22.96118 rev

1y ago

What buyers say about purple flannel

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall17%

“Size was accurate”

Color15%

“Great color”

Warmth14%

“Warm, thick kind of like a jacket”

Comfort-Overall13%

“Very comfortable”

Soft Feel7%

“It was softer than expected”

Quality-Overall4%

“Well-made”

Thickness3%

“It's beautiful and warm, just thick enough”

Advertised Vs Actual Product3%

“True to pictures”

Shape/Style2%

“Attractive punk style flannel shirt”

Shrinkage Resistance2%

“It was cheap enough that I will try to shrink it in the laundry”

What buyers complain about

Size-Overall35%

“It is a little big”

Material Quality6%

“Not normal flannel material”

Advertised Vs Actual Product5%

“Awful looking!, Does not look like the picture”

Gap/Hole4%

“when it arrived it had a hole in the sleeve”

Thin4%

“thin and i ordered wrong size”

Collar Quality3%

“especially the collar”

Sleeve Fit3%

“except the sleeves are extremely long”

Thickness3%

“The pictures make it look much thicker”

Hard Feel2%

“It's not very soft”

Warmth1%

“don't expect it to keep you warm”

Top return reasons

Size-Overall43%

Material Quality9%

Chest Fit7%

Sleeve Fit6%

Length5%

Shoulder Fit4%

Color4%

Arm Fit3%

Waist Fit2%

Advertised Vs Actual Product2%

Common questions

Is purple flannel profitable to sell on Amazon United States?: The niche generates $30K/yr across 58 tracked products. 0 of 11 products launched in the last 360 days are still selling. 90-day search growth is -46.6%. Flapen's verdict: Skip it (39/100).
How competitive is the purple flannel niche?: 28 brands and 34 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in purple flannel?: Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 11.7% — above our launch gate.
When does demand for purple flannel peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 6.2× the quietest.
What does it cost to enter the purple flannel niche?: Listings span $13.04–$52.99; the average listing price is $22.72 (sweet spot $15–$100). The average incumbent carries 4,642 reviews — the moat a new listing must climb.