Purple Flannel

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -46.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $30K a year.

Searches, last 12 months

187K

Growth, 90 days vs prior 90

-46.6%

Conversion, latest week

0.7%

Market size, estimated

$30Ka year

Peak month

October6.2× the quietest month

Top search term

purple flannel40K searches a year

Listings sell for $22.72 on average, from $13.04 to $52.99. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $22.72 that is $0 to $2K a year per listing.

Average price

$22.72inside the $15 to $100 sweet spot

Price range

$13.04–$52.99

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.7%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #7,870 within Button-Down Shirts. It carries 4,642 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

98%

Out of stock, average day

9.4%

Average rank

#7,870in Button-Down Shirts

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

4,642per listing

Listings tracked

58

11 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months