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Purple Fanny Pack

Fail

Shoppers spend an estimated $21K a year here, so Purple Fanny Pack is a Fail.

Flapen Score
38
38 / 100
Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 45
Market size
$21K/yr58K searches / yr
90-day growth
+9.6%search demand this quarter
Competition
44%top-5 click share · 22 brands · 32 sellers

Flapen Score

Purple Fanny Pack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Fanny Pack is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Fanny Pack market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Fanny Pack 58K times last year and spent an estimated $21K. The top 5 brands take 68% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.0% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved +9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+9.6%
Conversion, latest week
3.0%
Market size, estimated
$21Ka year
Peak month
July1.7× the quietest month
Top search term
purple fanny pack32K searches a year

02 · Price

A sale here is worth $12.28.

Listings sell for $12.28 on average, from $8.21 to $17.91. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $12.28 that is $0 to $1K a year per listing.

Average price
$12.28under the $15 to $100 sweet spot
Price range
$8.21–$17.91
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #231 within Waist Packs. It carries 4,415 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
5.8%
Average rank
#231in Waist Packs
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
4,415per listing
Listings tracked
35

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Purple Fanny Pack products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

32

Top-5 brand share

68%

Top 20: 98%

Top-5 click share

44%

Top 20: 82%

Open market

28%

  • Brand 118%
  • Brand 217%
  • Brand 314%
  • Brand 411%
  • Brand 57%
  • Brand 65%

Demand

Purple Fanny Pack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Purple Fanny Pack search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple fanny pack32K/yr
  • purple fanny packs for women10K/yr
  • purple belt bag8K/yr
  • fanny pack purple3K/yr
  • lavender fanny pack3K/yr
  • lavender belt bag1K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Fanny Pack

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
4.9%of orders come back
“Small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Purple Fanny Pack questions

Answered from the same tracked data.