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Purple Fairy Wings

Fail

Shoppers spend an estimated $33K a year here, so Purple Fairy Wings is a Fail.

Flapen Score
49
49 / 100
Top 33% of 16,930 Clothing, Shoes & Jewelry niches · +4 vs the category median of 45
Market size
$33K/yr125K searches / yr
90-day growth
+38.0%search demand this quarter
Competition
48%top-5 click share · 21 brands · 25 sellers

Flapen Score

Purple Fairy Wings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Fairy Wings is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Fairy Wings market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Fairy Wings 125K times last year and spent an estimated $33K. The top 5 brands take 61% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved +38.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
+38.0%
Conversion, latest week
1.7%
Market size, estimated
$33Ka year
Peak month
October20.9× the quietest month
Top search term
purple fairy wings38K searches a year

02 · Price

A sale here is worth $15.43.

Listings sell for $15.43 on average, from $5.79 to $28.35. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $15.43 that is $0 to $2K a year per listing.

Average price
$15.43inside the $15 to $100 sweet spot
Price range
$5.79–$28.35
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 7.6% of listings are out of stock. The average listing ranks #781 within Girls. It carries 296 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
7.6%
Average rank
#781in Girls
Average rating
4.30 starsAmazon United States average 4.42 stars
Average reviews
296per listing
Listings tracked
32

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Purple Fairy Wings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

25

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

48%

Top 20: 87%

Open market

33%

  • Brand 117%
  • Brand 217%
  • Brand 312%
  • Brand 48%
  • Brand 56%
  • Brand 66%

Demand

Purple Fairy Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 20.9×

Search terms

Top Purple Fairy Wings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple fairy wings38K/yr
  • purple wings30K/yr
  • purple butterfly wings16K/yr
  • purple fairy8K/yr
  • purple fairy wings adult6K/yr
  • fairy wings purple7K/yr
  • purple fairy costume11K/yr
  • purple wings adult5K/yr
  • purple fairy wings adult women4K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Fairy Wings

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Size-Overall”
21%of negative reviews mention “Size-Overall”
8.6%of orders come back
“These wings are comically small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Purple Fairy Wings questions

Answered from the same tracked data.