Purple Earrings

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $532K a year.

Searches, last 12 months

1.3M

Growth, 90 days vs prior 90

-10.2%

Conversion, latest week

2.5%

Market size, estimated

$532Ka year

Peak month

April1.6× the quietest month

Top search term

purple earrings384K searches a year

Listings sell for $16.60 on average, from $3.90 to $78.71. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 250 to 500 of them. At $16.60 that is $4K to $8K a year per listing.

Average price

$16.60inside the $15 to $100 sweet spot

Price range

$3.90–$78.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

5.0%of orders · Amazon United States median 2.1%

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,282 within Earrings. It carries 1,282 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#1,282in Earrings

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

1,282per listing

Listings tracked

37

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months