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Purple Earrings

Maybe

Prices already span $3.90–$78.71, with room to position. But demand is soft, at -10.2% this quarter, so Purple Earrings is a Maybe.

Flapen Score
51
51 / 100
Top 26% of 16,930 Clothing, Shoes & Jewelry niches · +6 vs the category median of 45
Market size
$532K/yr1.3M searches / yr
90-day growth
-10.2%search demand this quarter
Competition
52%top-5 click share · 33 brands · 39 sellers

Flapen Score

Purple Earrings against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Earrings is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Earrings market on Amazon at a glance

Purple Earrings is a $532K a year market on Amazon United States, with 1.3M searches a year. The top 5 brands take 59% of clicks. Demand peaks in Apr. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

Demand comes close.

Shoppers search 1.3M times a year and 2.5% buy. Search demand moved -10.2% in 90 days, so the $532K a year market is softening.

Search volume
1.3M
Search growth, 90 days
-10.2%
Conversion
2.5%
Market size
$532K

02 · Money

The money is there.

Shoppers bought 30K to 40K units at $16.60 on average, 250 to 500 per product. Units times price is $498K to $664K a year.

Units sold
30K–40K
Units per product
250–500
Average price
$16.60
Units × price
$498K–$664K

03 · Shelf

Brands here are settling in.

The average listing ranks #1,282. 100% of listings ship Prime. 86% of the shelf is sponsored, so budget for ads. The average listing is out of stock 0.0% of the time. The average brand has sold here for 36 months.

Average BSR
#1,282
Prime
100%
Sponsored
86%
Out of stock
0.0%
Average brand age
36 months

Products

Top Purple Earrings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

$0$21K$43K$64K$85K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 falling

Sellers

39

Top-5 brand share

59%

Top 20: 89%

Top-5 click share

52%

Top 20: 86%

Open market

37%

  • GLOQUAT17%
  • Poxtex13%
  • JEWELRIESHOP13%
  • Me&Hz9%
  • GOGOEY7%
  • DECADENCE4%

Demand

Purple Earrings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 1.6×

Search terms

Top Purple Earrings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple earrings384K/yr
  • purple jewelry160K/yr
  • purple earrings for women164K/yr
  • amethyst earrings183K/yr
  • lavender earrings52K/yr
  • lavender earrings for women31K/yr
  • amethyst earrings for women62K/yr
  • purple flower earrings24K/yr
  • lilac earrings21K/yr
  • purple dangle earrings21K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Earrings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall27%−0.11

Inappropriate size

Too big

Smaller Than Expected

Durability11%−0.15

Broke the first time I wore them

broke

very cheap and falls apart often

Quality-Overall10%+0.78

Looks cheap

Very cheap in appearance

Absolute garbage

Color8%+0.85

Color not good

color is much darker

They were more dark gray

Weight Heavy7%−0.03

heavier than expected

A tad heavy

Heavy for pierced ears

Love

Quality-Overall24%+0.78

Beautifully Made

The jewelry quality is eh

Good quality

Color22%+0.85

Beautiful color

The colors are nice, this is my 2nd pair, different color

the color is a beautiful purple

Size-Overall12%−0.11

The adjustable ring fits perfectly

Good size

suited for what I needed it for

Value For Money10%+1.45

Worth the buy

Worth your money

Good price

Weight Light5%+0.63

They are not heavy at all

Light weight and beautiful

Lightweight, fun to accessorize work

Return

5.0% Return rate 79% Fixable by listing

Size-Overall39%▆█▅▇▆▇

Inappropriate size

Too big

Smaller Than Expected

Color21%▇▆██▇█

Color not good

color is much darker

They were more dark gray

Advertised Vs Actual Product8%██▆▅▅▅

Earrings are not as pictured

Not as advertised

Quality-Overall7%▃▄█▇▆▆

Looks cheap

Very cheap in appearance

Absolute garbage

Defective Material/Parts3%▄▄█▅▄▃

FAQ

Common Purple Earrings questions

Answered from the same tracked data.