purple dress shirt men
Skip itWeak search conversion (1.2%) — this niche doesn't clear our bar today.
Competition
Great23%top-5 click share — an open shelf
Avg price
Great$18.71avg listing price — sweet spot $15–$100
Price range
Great$10.58–$39.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$153K$153K/yr · 669K searches
Review moat
Okay3,166.98avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Returns
Bad7.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, purple dress shirt men is a $153K/yr Amazon United States market (669K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Apr–Oct. Verdict: Skip it — 48/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
purple dress shirt men market data
- Units sold / yr
- 8K–10K
- avg 0–100/product
- Revenue / yr
- $150K–$187K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #178
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 96%
- Out of stock
- 0.2%
- Avg brand age
- 39 months
- Avg seller age
- 158 days
Competition & brand share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
46
Top-5 brand share
53%
Top 20: 91%
Top-5 click share
23%
Top 20: 49%
Open market
42%
- COOFANDY14%
- Lumilk13%
- ROUWELL10%
- Cotrasen10%
- Lusead6%
- J.VER5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.9% search growth over the last 90 days.Peak months: Apr, Oct · busiest ÷ quietest = 2.3×
Top purple dress shirt men search terms
- purple dress shirt men94K/yr
- mens purple dress shirt84K/yr
- purple polo shirt men77K/yr
- purple polo42K/yr
- purple button up shirt men26K/yr
- purple mens dress shirt44K/yr
- purple dress shirt43K/yr
- lavender shirt men29K/yr
- mens purple polo18K/yr
- purple golf shirts for men16K/yr
Top purple dress shirt men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ROUWELL Purple Dress Shirt Men Long Sleeve Wrinkle Free Stretch Non Iron Business Dating Prom Button Down Shirts L
ROUWELL$15.854.6★1,011 rev
Mens Dress Shirts Long Sleeve Button Down Shirt Business Formal Stretch Shirt Regular Fit with Pockets Purple Large
Lumilk$14.434.6★1,332 rev
J.VER Mens Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts Lavender Large
J.VER$19.914.5★7,626 rev
Cotrasen Mens Polo Shirts Short Sleeve Moisture Wicking Performance Cotton Pique 3 Buttons Classic Fit Casual Golf T-Shirt Breathable Athletic Shirts Purple L
Cotrasen$14.724.6★505 rev
Lusead Purple Dress Shirt Men Easter Long Sleeve Stretch Wrinkle Free Prom Slim Fit Satin Tuxedo Party Button Down Shirts
Lusead$15.674.6★3,144 rev
Newest
by launch date
Lumilk Men Short Sleeve Dress Shirt Stretch Solid Casual Button Down Shirts with Pocket Regular Fit Purple S
Lumilk$15.4551 rev
MAGNIVIT Mens Polo Shirts Slim Fit Short Sleeve Work Casual Golf Polo T-Shirts Comfortable Regular UPF80+ Soft Tees Purple XL
MAGNIVIT$16.7463 rev
MAGNIVIT Mens Golf Polo Shirts Short Sleeve Quick Dry Performance Moisture Wicking Casual Collared Golf Shirts Purple
MAGNIVIT$15.0263 rev
ROUWELL Purple Dress Shirt Men Long Sleeve Wrinkle Free Stretch Non Iron Business Dating Prom Button Down Shirts L
ROUWELL$15.851,011 rev
ROUWELL Purple Dress Shirt Men Long Sleeve Wrinkle Free Stretch Non Iron Business Dating Prom Button Down Shirts L
ROUWELL$15.571,131 rev
Trending
90-day click momentumMAGNIVIT Mens Polo Shirts Slim Fit Short Sleeve Work Casual Golf Polo T-Shirts Comfortable Regular UPF80+ Soft Tees Purple XL
MAGNIVIT$16.744.4★
LucMatton Mens Long-Sleeve Button-Up Dress-Shirt Modern Slim-Fit Wrinkle-Free Wedding Formal Shirts Purple Large
LucMatton$17.144.6★
Lumilk Men Short Sleeve Dress Shirt Stretch Solid Casual Button Down Shirts with Pocket Regular Fit Purple S
Lumilk$15.454.4★
COOFANDY Mens Casual Dress Shirt Short Sleeve Business Attire Regular Fit Polyester Wrinkle Free Button Down Shirts with Pocket Dark Purple Large
COOFANDY$19.264.4★
CQR Mens Quick Dry Tactical Polo Shirt Lightweight Breathable Performance Polo Short Sleeve UPF 50+ Outdoor Golf Shirt Frost Essential Purple X-Large
CQR$23.064.5★
What buyers say about purple dress shirt men
What buyers praise and complain about, mined from review topics.What buyers love
“Fit well”
“Awesome color”
“very comfortable”
“Decent Shirt”
“Very comfortable and cool material”
“Good price”
“wrinkle free”
“Soft, breathable fabric with a comfortable classic fit that works for casual or golf”
“Way better than I expected”
“Holds its shape well”
What buyers complain about
“Fits tight”
“it's also just not a very comfortable fabric against the skin”
“Wrinkles easily”
“Deceiving advertisement”
“Quality control issues”
“difficult to fasten”
“could have been a bit slimmer”
“it seems to stain and not clean”
“long”
“Not worth the price if they all look like this”
Top return reasons
Common questions
- Is purple dress shirt men profitable to sell on Amazon United States?
- The niche generates $153K/yr across 96 tracked products. 0 of 19 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (48/100).
- How competitive is the purple dress shirt men niche?
- 34 brands and 46 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in purple dress shirt men?
- Top complaints mined from reviews: Size-Overall, Material Quality, Wrinkles. The return rate is 7.9% — above our launch gate.
- When does demand for purple dress shirt men peak?
- Demand peaks in Apr–Oct; the busiest month runs 2.3× the quietest.
- What does it cost to enter the purple dress shirt men niche?
- Listings span $10.58–$39.69; the average listing price is $18.71 (sweet spot $15–$100). The average incumbent carries 3,167 reviews — the moat a new listing must climb.