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Purple Dress Shirt Men

Fail

Buyers convert on only 1.2% of searches, so Purple Dress Shirt Men is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$153K/yr669K searches / yr
90-day growth
+0.9%search demand this quarter
Competition
23%top-5 click share · 34 brands · 46 sellers

Flapen Score

Purple Dress Shirt Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Purple Dress Shirt Men is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Purple Dress Shirt Men market on Amazon at a glance

Shoppers on Amazon United States searched for Purple Dress Shirt Men 669K times last year and spent an estimated $153K. The top 5 brands take 53% of clicks. Demand peaks in Apr–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 669K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $153K a year.

Searches, last 12 months
669K
Growth, 90 days vs prior 90
+0.9%
Conversion, latest week
1.2%
Market size, estimated
$153Ka year
Peak month
April2.3× the quietest month
Top search term
purple dress shirt men94K searches a year

02 · Price

A sale here is worth $18.71.

Listings sell for $18.71 on average, from $10.58 to $39.69. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $18.71 that is $0 to $2K a year per listing.

Average price
$18.71inside the $15 to $100 sweet spot
Price range
$10.58–$39.69
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #178 within Button-Down Shirts. It carries 3,167 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.2%
Average rank
#178in Button-Down Shirts
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,167per listing
Listings tracked
96

04 · Newcomers

0 of last year's 19 launches cleared the first-year sales bar.

19 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Purple Dress Shirt Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

Brands

34 falling

Sellers

46

Top-5 brand share

53%

Top 20: 91%

Top-5 click share

23%

Top 20: 49%

Open market

42%

  • Brand 114%
  • Brand 213%
  • Brand 310%
  • Brand 410%
  • Brand 56%
  • Brand 65%

Demand

Purple Dress Shirt Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, Oct · busiest ÷ quietest = 2.3×

Search terms

Top Purple Dress Shirt Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • purple dress shirt men94K/yr
  • mens purple dress shirt84K/yr
  • purple polo shirt men77K/yr
  • purple polo42K/yr
  • purple button up shirt men26K/yr
  • purple mens dress shirt44K/yr
  • purple dress shirt43K/yr
  • lavender shirt men29K/yr
  • mens purple polo18K/yr
  • purple golf shirts for men16K/yr

Reviews and returns

What reviews say buyers love and hate about Purple Dress Shirt Men

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Size-Overall”
22%of negative reviews mention “Size-Overall”
7.9%of orders come back
“Fits tight”
A buyer, on “Size-Overall”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Purple Dress Shirt Men questions

Answered from the same tracked data.