Purple Dress

Shoppers searched for this 9.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +13.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $713K a year.

Searches, last 12 months

9.3M

Growth, 90 days vs prior 90

+13.9%

Conversion, latest week

0.2%

Market size, estimated

$713Ka year

Top search term

purple dress2.5M searches a year

Listings sell for $33.37 on average, from $8.21 to $109.83. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 0 to 100 of them. At $33.37 that is $0 to $3K a year per listing.

Average price

$33.37inside the $15 to $100 sweet spot

Price range

$8.21–$109.83

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

20.3%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #1,097 within Dresses. It carries 2,184 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

1.6%

Average rank

#1,097in Dresses

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

2,184per listing

Listings tracked

615

167 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

167

Successful launches

22Amazon's first-year sales bar

Average brand age

33 months