Purple Crown

Shoppers searched for this 129K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months

129K

Growth, 90 days vs prior 90

-2.2%

Conversion, latest week

3.0%

Market size, estimated

$45Ka year

Peak month

October4.5× the quietest month

Top search term

purple crown48K searches a year

Listings sell for $11.45 on average, from $6.83 to $24.73. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $11.45 that is $1K to $3K a year per listing.

Average price

$11.45under the $15 to $100 sweet spot

Price range

$6.83–$24.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

6.0%of orders · Amazon United States median 2.1%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #753 within Headwear. It carries 2,072 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#753in Headwear

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

2,072per listing

Listings tracked

39

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months