purple crewneck sweatshirt
Skip itSoft demand (-67.6% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible17%top-5 click share — an open shelf
Avg price
Great$20.33avg listing price — sweet spot $15–$100
Brand share
Great49%top-5 brand share — no brand owns this niche
Price range
Great$9.36–$44.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad9,013.92avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.7%return rate — above 5% kills the launch gate
Market size
Bad$13K$13K/yr · 228K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-67.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, purple crewneck sweatshirt is a $13K/yr Amazon United States market (228K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
purple crewneck sweatshirt market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $41K–$51K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #2,198
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 77%
- Out of stock
- 6.1%
- Avg brand age
- 34 months
- Avg seller age
- 169 days
Competition & brand share
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.Brands
42 rising
Sellers
95
Top-5 brand share
49%
Top 20: 86%
Top-5 click share
17%
Top 20: 40%
Open market
47%
- Amazon Essentials24%
- Hanes9%
- TICTICMIMI6%
- onlypuff5%
- LUYIJIESHENG4%
- RUMIA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -67.6% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 9.4×
Top purple crewneck sweatshirt search terms
- lavender sweatshirt24K/yr
- purple crewneck17K/yr
- purple crewneck sweatshirt28K/yr
- light purple sweatshirt22K/yr
- womens purple sweatshirt26K/yr
- lavender sweatshirt for women16K/yr
- lilac sweatshirt9K/yr
- purple pullover7K/yr
- dark purple sweatshirt9K/yr
- purple sweatshirt for women11K/yr
Top purple crewneck sweatshirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Originals Fleece Sweatshirt Heavyweight Sweatshirt for Women Relaxed Fit
Hanes$13.804.1★1,721 rev
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Purple Large
Amazon Essentials$11.434.5★41,564 rev
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Purple X-Large
Amazon Essentials$11.374.5★41,564 rev
LUYIJIESHENG Mens Purple Crewneck Sweatshirt Long Sleeve Fleece Sweatshirts Breathable Lightweight Crew Neck Pullover Sweatshirts Size 3XL
LUYIJIESHENG$16.933.7★74 rev
Fanway&EC Womens Long Sleeve Sweatshirt Casual Crewneck Oversized Pullover Hoodies Fall Tops Lavender
Fanway&EC$22.574.3★594 rev
Newest
by launch date
RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large
RUMIA$12.803,222 rev
KevaMolly Women Varsity Striped Drop Shoulder Sweatshirt Purple L
KevaMolly$23.98192 rev
Milltex Unisex Vintage Fleece Crewneck Sweatshirt | Mid-Weight Garment-Washed Ringspun Fleece Soft & Comfortable Pullover 603 - Purple
Milltex$10.3333 rev
LUYIJIESHENG Mens Purple Crewneck Sweatshirt Long Sleeve Fleece Sweatshirts Breathable Lightweight Crew Neck Pullover Sweatshirts Size 3XL
LUYIJIESHENG$16.9374 rev
TICTICMIMI Womens Casual Crewneck Sweatshirts Long Sleeve Tops Loose Fit Fall Shirts Lavender
TICTICMIMI$25.11519 rev
Trending
90-day click momentum
Amazon Essentials Womens Regular-Fit Soft Touch Long-Sleeve Crewneck Sweater Lavender X-Large
Amazon Essentials$15.194.3★
Fanway&EC Womens Long Sleeve Sweatshirt Casual Crewneck Oversized Pullover Hoodies Fall Tops Lavender
Fanway&EC$22.574.3★
RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large
RUMIA$12.804.5★
Amazon Essentials Mens Crewneck Fleece Sweatshirt with Ribbing (Available in Big & Tall) Purple X-Small
Amazon Essentials$10.944.5★
LUYIJIESHENG Mens Purple Crewneck Sweatshirt Long Sleeve Fleece Sweatshirts Breathable Lightweight Crew Neck Pullover Sweatshirts Size 3XL
LUYIJIESHENG$16.933.7★
What buyers say about purple crewneck sweatshirt
What buyers praise and complain about, mined from review topics.What buyers love
“Material is soft”
“Fits to size”
“So comfortable”
“Color is true”
“Good quality and fits according to the size”
“It's warm”
“Excellent value”
“Great material”
“Super soft lightweight sweatshirt”
“Love pockets”
What buyers complain about
“Runs large”
“the quality of the material appears cheap”
“Bad quality control”
“Bad color”
“Shrunk in length a lot”
“Air dry or hang up: the material becomes very wrinkled”
“each shirt faded on the back of the left sleeve after laundering them”
“This top really doesn't have much shape”
“Shrank”
“not as long as the picture indicates”
Top return reasons
Common questions
- Is purple crewneck sweatshirt profitable to sell on Amazon United States?
- The niche generates $13K/yr across 121 tracked products. 2 of 15 products launched in the last 360 days are still selling. 90-day search growth is -67.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the purple crewneck sweatshirt niche?
- 42 brands and 95 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in purple crewneck sweatshirt?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 8.7% — above our launch gate.
- When does demand for purple crewneck sweatshirt peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 9.4× the quietest.
- What does it cost to enter the purple crewneck sweatshirt niche?
- Listings span $9.36–$44.18; the average listing price is $20.33 (sweet spot $15–$100). The average incumbent carries 9,014 reviews — the moat a new listing must climb.