Purple Cowgirl Boots

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -40.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $17K a year.

Searches, last 12 months

370K

Growth, 90 days vs prior 90

-40.2%

Conversion, latest week

0.1%

Market size, estimated

$17Ka year

Top search term

purple cowgirl boots55K searches a year

Listings sell for $45.69 on average, from $10.71 to $67.47. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $45.69 that is $0 to $5K a year per listing.

Average price

$45.69inside the $15 to $100 sweet spot

Price range

$10.71–$67.47

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

9.0%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 7.5% of listings are out of stock. The average listing ranks #919 within Boots. It carries 785 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

97%

Out of stock, average day

7.5%

Average rank

#919in Boots

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

785per listing

Listings tracked

38

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months