Purple Clutch

Shoppers searched for this 660K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +3.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $241K a year.

Searches, last 12 months

660K

Growth, 90 days vs prior 90

+3.7%

Conversion, latest week

1.3%

Market size, estimated

$241Ka year

Peak month

June4.1× the quietest month

Top search term

purple bag85K searches a year

Listings sell for $28.28 on average, from $9.61 to $256.59. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $28.28 that is $0 to $3K a year per listing.

Average price

$28.28inside the $15 to $100 sweet spot

Price range

$9.61–$256.59

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.9%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #388 within Clutches & Evening Bags. It carries 2,422 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

99%

Out of stock, average day

3.3%

Average rank

#388in Clutches & Evening Bags

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

2,422per listing

Listings tracked

100

16 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

16

Successful launches

6Amazon's first-year sales bar

Average brand age

33 months